Audi India cooking up a blend of niche and volume car models in its 2022 brew

Fresh from scaling new highs in the country in 2021, Audi India is all set to take on 2022 with the same level of enthusiasm and is lining up a slew of products that, the company says, will excite both driving enthusiasts as well as passengers in search of leisurely luxury rides. While there has been an increase in focus on the Q lineup of SUVs in the recent months - Audi India ended 2021 with the launch of the new Q5 and began this year by bringing back the Q7, the company is promising not just a continued product onslaught but year-long availability as well.

File photo used for representational purpose.
File photo used for representational purpose.

In current times, a two-pronged focus has become enormously crucial. While product launches are one part of the push, delivering vehicles in times of global semiconductor chip shortage is another. Speaking to HT Auto, Audi India Head Balbir Singh Dhillon said he is confident both his company's plans as well as the chip crisis easing out. “We have an exciting 2022 planned for the Indian market with niche as well as volume offerings. We will also ensure full-year availability of all our products," he said, adding that while the chip shortage remains a challenge and a concern, Audi India is pushing forward with its plans regardless. “We have been getting our fair share from our HQ. Obviously no automaker anywhere is untouched (by the chip shortage) and we aren't out of the woods yet but I am hopeful."

While Dhillon did not divulge either the names of the models planned for the Indian market or the number of launches one can expect - remember, Mercedes-Benz India has once again revealed 10 launches for the calendar year, Audi India is playing the balancing act well between electric and conventional vehicles. With the most diverse lineup of luxury electric vehicles at present, it may seem unlikely that more would come in in this year. But Dhillon did once again make a case for a favourable policy to encourage localization of battery-powered options. “We have received a strong response for our electric cars. It (local assembly) is not about ‘if’ but ‘when’. We (Indian car market) aren't there yet which is why I feel a three to five year cut on import duty cut could be a positive step."

Also check these Cars

Find more Cars
Audi Q5 (HT Auto photo)
₹59.22 - 64.09 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Audi Q7 (HT Auto photo)
₹80 Lakhs**Ex-showroom price
Add to compare
Check latest offers
Audi New A3 (HT Auto photo)
UPCOMING
₹39 - 45 Lakhs* *Expected Price
View Details
Audi Q8 (HT Auto photo)
₹98.98 Lakhs - 1.36 Cr* Ex-showroom price
Add to compare
Check latest offers
Audi Rs5 (HT Auto photo)
₹1.04 Cr**Ex-showroom price
Add to compare
Check latest offers
Audi E-tron (HT Auto photo)
₹99.99 Lakhs - 1.16 Cr* Ex-showroom price
Add to compare
Check latest offers

Reacting to the Union Budget 2022 which was presented in Parliament earlier this week, Dhillon added that the auto industry could indirectly benefit from several announcements made by Finance Minister Nirmala Sitharaman. “The push for 25,000 kms of highways is a good step," he said, adding that better roads tend to translate into better demand for luxury vehicles, especially at a time when many are opting for frequent road trips due to Covid-19.

First Published Date: 04 Feb 2022, 12:10 PM IST
Recommended for you
View all
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
55% OFF
SOFTSPUN Microfiber Cloth - 4 pcs - 40x40 cms - 340 GSM Grey- Thick Lint & Streak-Free Multipurpose Cloths - Automotive Microfibre Towels for Car Bike Cleaning Polishing Washing & Detailing…
Rs. 269 Rs. 604
13% OFF
Involve Your Senses One Musk Organic Car Perfume, Involve Your Senses Strong Fiber Air Freshener to Freshen'up Your Car - IONE01-40 g,Car Accessories interior car perfumes and fresheners
Rs. 349 Rs. 399
73% OFF
pTron Bullet Pro 36W PD Quick Charger, 3 Port Fast Car Charger Adapter - Compatible with All Smartphones & Tablets (Black)
Rs. 349 Rs. 1,299
14% OFF
Jopasu Car Duster
Rs. 749 Rs. 869

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city