Ather Energy rapidly expands experience centres count. What's driving this push?

Ather Energy has recently inaugurated its new retail outlet - Ather Space in Goa, alongside, it has also commenced retail operations in Coimbatore. Ather has strengthened its presence in Tamil Nadu with the third Experience Center in the state. 
By : HT Auto Desk
| Updated on: 18 Sep 2021, 12:12 PM
Ather Energy's experience centre in Chennai.
Ather Energy's experience centre in Chennai.
Ather Energy's experience centre in Chennai.
Ather Energy's experience centre in Chennai.

Ather Energy, has announced that it has recently inaugurated its new retail outlet - Ather Space, at Porvorim, Pilerne, Goa. The EV maker from Bengaluru has collaborated with Eveer Auto Pvt. for the opening of its new retail outlet. The company will retail its Ather 450 Plus from this Ather space, alongside the scooter will also be available for test rides. 

Ather's latest move comes in the view of the Goa government announcing various initiatives to drive EV adoption in the state. The state aims for 30% of its total vehicle registrations to be EVs by 2025. The state has also come up with a dedicated electric vehicle (EV) cell in the territory. The Goa government has also announced incentives up to 30,000 for electric two-wheeler and three-wheeler buyers, no road tax, and registration fees on the purchase of EV 2-wheelers. In addition to that, the government is also pushing for all commercial two-wheelers which are operational in Goa to switch to electric power by December 31, 2025.

Similar Cars

Find More Cars
Tata Tigor Ev (HT Auto photo)
Tata Tigor Ev
Electric | Automatic
₹11.99 - 13.14 Lakhs**Ex-showroom price
Tata Altroz Ev (HT Auto photo)
UPCOMING
Tata Altroz Ev
 
₹12 - 15 Lakhs* *Expected Price
Tata Nexon Ev (HT Auto photo)
Tata Nexon Ev
Electric | Automatic
₹13.99 - 16.85 Lakhs**Ex-showroom price
Mahindra Xuv400 Ev (HT Auto photo)
UPCOMING
Mahindra Xuv400 Ev
 
₹14 - 16 Lakhs* *Expected Price
Tata Nexon Ev Prime (HT Auto photo)
Tata  Nexon Ev Prime
30.2 kWh | Electric | Automatic | 312 Km
₹14.99 - 17.5 Lakhs**Ex-showroom price
Tata Nexon Ev Max (HT Auto photo)
Tata Nexon Ev Max
Electric | Automatic
₹17.74 - 19.24 Lakhs**Ex-showroom price

(Also Read: Ather Energy adds 200 fast chargers in India, offers free charging till year-end)

Apart from Goa, the company has also announced the commencement of its retail operations in Coimbatore earlier this week. This comes out as Ather Energy’s 16th experience center in India. Ather already has its presence in other cities of Tamil Nadu including - Chennai and Trichy. The company started its Chennai operation back in 2019. 

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

(Also read: Ola S1, S1 Pro electric scooters worth over 1,100 crore sold in two days)

Ather's stronger presence in the southern Indian state could be credited to the fact that the Tamil Nadu government has been one of the earliest to launch EV policies. The TN government offers incentives to OEMs ranging from full reimbursement of state GST paid on the sale of vehicles to exemptions from electricity tax for manufacturing units and a 15 – 20% subsidy on land cost. In addition to that, the policy also provides a complete exemption from motor vehicle taxes for battery-powered vehicles until 2022, as well as the creation of EV parks in major auto manufacturing hubs and locations, says Ather. 

 

First Published Date: 18 Sep 2021, 12:10 PM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city