Ather Energy rapidly expands experience centres count. What's driving this push?

Ather Energy has recently inaugurated its new retail outlet - Ather Space in Goa, alongside, it has also commenced retail operations in Coimbatore.&nb
...
Ather Energy's experience centre in Chennai.
Ather Energy's experience centre in Chennai.

Ather Energy, has announced that it has recently inaugurated its new retail outlet - Ather Space, at Porvorim, Pilerne, Goa. The EV maker from Bengaluru has collaborated with Eveer Auto Pvt. for the opening of its new retail outlet. The company will retail its Ather 450 Plus from this Ather space, alongside the scooter will also be available for test rides.

Ather's latest move comes in the view of the Goa government announcing various initiatives to drive EV adoption in the state. The state aims for 30% of its total vehicle registrations to be EVs by 2025. The state has also come up with a dedicated electric vehicle (EV) cell in the territory. The Goa government has also announced incentives up to 30,000 for electric two-wheeler and three-wheeler buyers, no road tax, and registration fees on the purchase of EV 2-wheelers. In addition to that, the government is also pushing for all commercial two-wheelers which are operational in Goa to switch to electric power by December 31, 2025.

Also check these Vehicles

Find more Cars
Ather Energy 450x (HT Auto photo)
BatteryCapacity Icon3.7 kWh Range Icon150 km
₹ 1.26 - 1.29 Lakhs
Compare
View Offers
Ather Energy 450s (HT Auto photo)
BatteryCapacity Icon2.9 kWh Range Icon115 km
₹ 1.30 Lakhs
Compare
Ather Energy Rizta (HT Auto photo)
UPCOMING
₹ 1.30 Lakhs
View Details
Lambretta G-special Electric Scooter (HT Auto photo)
UPCOMING
BatteryCapacity Icon1.8 kWh Range Icon120 Km
₹ 1.25 Lakhs
View Details
Ather Energy 450 Apex (HT Auto photo)
BatteryCapacity Icon3.7 kWh Range Icon157 km
₹ 1.89 Lakhs
Compare
View Offers
Compare

Also Read : Ather Energy adds 200 fast chargers in India, offers free charging till year-end

Apart from Goa, the company has also announced the commencement of its retail operations in Coimbatore earlier this week. This comes out as Ather Energy’s 16th experience center in India. Ather already has its presence in other cities of Tamil Nadu including - Chennai and Trichy. The company started its Chennai operation back in 2019.

Also Read : Ola S1, S1 Pro electric scooters worth over 1,100 crore sold in two days

Ather's stronger presence in the southern Indian state could be credited to the fact that the Tamil Nadu government has been one of the earliest to launch EV policies. The TN government offers incentives to OEMs ranging from full reimbursement of state GST paid on the sale of vehicles to exemptions from electricity tax for manufacturing units and a 15 – 20% subsidy on land cost. In addition to that, the policy also provides a complete exemption from motor vehicle taxes for battery-powered vehicles until 2022, as well as the creation of EV parks in major auto manufacturing hubs and locations, says Ather.

First Published Date: 18 Sep 2021, 12:10 PM IST
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.