Will a Tesla owner buy a Tesla again? Here's what survey finds

  • Tesla enjoys a massive following the world over and many of its offerings find a place in the list of top most-selling EVs in the world.
Tesla
File photo of Tesla Model S electric vehicles. (REUTERS)
Tesla
File photo of Tesla Model S electric vehicles.

Even though the growth in sales of electric vehicles (EVs) is slowing down the world over, Tesla can perhaps rely on a majority of its existing buyers to once again buy a car from the brand. At least this is what 87 per cent of current Tesla owners in the US said in a survey conducted by Bloomberg Intelligence.

Tesla enjoys a massive cult following in markets where it has a presence. And while early adopters and affluent buyers are now making way for more gradual - and cautious - EV buyers, many of those who drive a Tesla appear happy with their ride. A brand loyalty of 87 per cent is impressive considering that Lexus finds itself second in the survey results with 68 per cent existing owners saying they would return to the Japanese brand. Toyota is third at 54 per cent.

Also check these Vehicles

Find more Cars
Tesla Model S (HT Auto photo)
UPCOMING
BatteryCapacity Icon100 kWh Range Icon570 km
₹70 Lakhs - 1 Cr
Alert Me When Launched
Tesla Model 3 (HT Auto photo)
UPCOMING
BatteryCapacity Icon82kWh Range Icon 555 km
₹ 40 Lakhs
Alert Me When Launched
Battre Electric Mobility Loev (HT Auto photo)
BatteryCapacity Icon3.1 kWh Range Icon60 km
₹59,900
Compare
Battre Electric Mobility One (HT Auto photo)
BatteryCapacity Icon3.1 kWh Range Icon85 km
₹74,000
Compare
Battre Electric Mobility Storie (HT Auto photo)
BatteryCapacity Icon3.1 kWh Range Icon132 km
₹ 94,999 - 1.10 Lakhs
Compare
View Offers
Hyundai Kona Electric 2024 (HT Auto photo)
UPCOMING
BatteryCapacity Icon64.8 kWh Range Icon418 Km
₹ 25 Lakhs
Alert Me When Launched

The survey also found that 81 per cent of potential Tesla owners are those making their way in from a rival EV brand. The survey had 1,000 adult respondents who confirmed they had plans of either buying or leasing a new car within a year. The report observed that 42 per cent of those surveyed were willing to buy a fully-electric vehicle while 23 per cent were willing to purchase a hybrid. “Tesla, GM, and Stellantis’ slew of affordable EV models, set for debut by 2026, may tap more mass-market buyers," said Steve Man, global lead director for auto & industrial market research at Bloomberg Intelligence and the lead author of the report. "Despite this, the market still has a long way to go to mature, with charging network inadequacy, range anxiety, and extended charging wait times topping the list of concerns for all car buyers."

Tesla EVs like Model 3 and Model S are extremely popular in markets such as the US and China, and repeatedly find a place in the list of most-sold EVs in the world, as well as most-sold vehicles overall.

Check out Upcoming EV Cars in India, Upcoming EV Bikes in India.

First Published Date: 12 Apr 2024, 07:00 AM IST
NEXT ARTICLE BEGINS

Check Latest Offers

Please provide your details to get Personalized Offers

Choose city
+91 | Choose city
Choose city
Select a dealer

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.