Ford pushes back launch plans of F-150 electric pickup to mid 2022: Report

Ford is the leader in the pickup market in the US and several US markets and the F-150 has been a strong performer for the company for several years now. With more and more rivals electrifying the field of play - quite literally, the American company had revealed that the F-150 will also soon feature battery power with a launch likely in late 2021. These plans have now reportedly been pushed back to some time in 2022.

By: HT Auto Desk
| Written By: Shubhodeep Chakravarty
| Updated on: 15 Jun 2020, 14:43 PM
Follow us on:
Follow us on:
FILE PHOTO: A Ford 2018 F-150 pick-up truck moves down the assembly line at Ford's Dearborn Truck Plant . (REUTERS)
FILE PHOTO: A Ford 2018 F-150 pick-up truck moves down the assembly line at Ford's Dearborn Truck Plant .

Speaking to CNBC, Ford chief operating officer Jim Farley recently said that electric F-150 will launch 'mid-2022.' Previously, another company official had confirmed a late 2021 launch.

Also Read : Ford F-150 plant not following Covid-19 safety protocol, alleges workers' union

The electric F-150, when launched, will lock horns with the Tesla Cybertruck which has generated a massive buzz since it was first showcased by Elon Musk in November of 2019. The Cybertruck is currently scheduled for a release late 2021 unless Covid-19 related factors causes delays at the California-based company as well.

Also check these Cars

Find more Cars
Tesla Model S (HT Auto photo)
UPCOMING
₹70 Lakhs - 1 Cr* *Expected Price
View Details
Explore your Vehicle
Tesla Model 3 (HT Auto photo)
UPCOMING
₹ 70 - 90 Lakhs* *Expected Price
View Details
Hyundai Kona Electric (HT Auto photo)
₹ 23.79 - 23.98 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Mahindra Thar (HT Auto photo)
₹ 10.98 - 16.94 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Tata Nexon (HT Auto photo)
₹ 8.10 - 13 Lakhs* *Ex-showroom price
Add to compare
Check latest offers
Tata Harrier (HT Auto photo)
₹ 15.49 - 26.44 Lakhs* *Ex-showroom price
Add to compare
Check latest offers

Startups like Rivian and Nikola are also in hot pursuit which means the much-awaited electric F-150 may have a whole lot of competition at hand by the time it is officially released.

Ford, however, is banking on the popularity of the conventional F-150 to corner a larger market share in the electric pickup segment. The vehicle has been a segment leader for decades and has constantly re-invented itself to maintain its firm grasp in the North American market. Covid-19 related reasons, however, have taken a toll on all automobile segments and the F-150 has similar seen a dip in sales too. Its sales reportedly dipped by 13% in the first quarter of 2020 even if it managed to maintain its lead. Times are changing gradually and Ford is hoping that the pickup can continue leading the way while its electric version, 2021 or 2022, further emboldens the brand and the vehicle itself.

First Published Date: 15 Jun 2020, 14:41 PM IST
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
74% OFF
IDELLA Car Duster, Extendable Long Handle Microfiber Car Duster Exterior Scratch Free Car Cleaning Tool, Car Dust Brush for Truck, Pickup, SUV, RV, Motorcycle, Vehicles Cleaning,(Multicolor)
Rs. 238 Rs. 899
55% OFF
Antson Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable, Portable,Rechargeable Vacuum (2 in 1)
Rs. 899 Rs. 1,999
74% OFF
Microfiber Car Cleaning Soft Brush Ideal as Mop Duster, Washing Brush with Long Handle, Dust Cleaner Car Wash Brush with Handle, Soft Brush Scratch Free, Cleaning Dashboard Curved Design - Grey
Rs. 389 Rs. 1,499
1% OFF
GOODAIR Clear Car Windshield Enhancer | Classic |12 Tablets
Rs. 295 Rs. 299

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
Powered by: Acko Logo
Please be noted that any information provided herein above will be received by Acko General Insurance Limited (“Acko”). By mentioning the above information, you agree to provide these details and information to Acko.
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.