Volkswagen board to review internal probe into racist car ad

In the clip, a black man is depicted next to a new VW Golf, being pushed around by an oversized white hand, which then flicks him into a building adorned with the sign "Petit Colon".
By
| Updated on: 06 Jun 2020, 08:29 AM
File photo: The logo of German carmaker Volkswagen is seen on a new Golf car. (REUTERS)
File photo: The logo of German carmaker Volkswagen is seen on a new Golf car. (REUTERS)

Volkswagen has completed an internal report into how it came to publish a racist advert, the German carmaker said on Friday, adding that its findings will be released once its management board has reviewed the matter.

Volkswagen's management board, headed by Chief Executive Herbert Diess meets regularly on Tuesdays.

Similar Cars

Find More Cars
Volkswagen Polo (HT Auto photo)
Volkswagen Polo
999 cc | Petrol | Manual
₹ 5.83 Lakhs*Onwards
Volkswagen Vento (HT Auto photo)
Volkswagen Vento
999 cc | Petrol | Manual
₹ 10 Lakhs*Onwards
Volkswagen Taigun (HT Auto photo)
Volkswagen Taigun
999 cc | Petrol | Manual
₹ 10.49 Lakhs*Onwards
Volkswagen T-roc (HT Auto photo)
Volkswagen T-roc
1498 cc | Petrol | Automatic (Dual Clutch)
₹ 21.35 Lakhs*Onwards
Volkswagen Tiguan Allspace (HT Auto photo)
Volkswagen Tiguan Allspace
1984 cc | Petrol | Automatic (Dual Clutch)
₹ 33.13 Lakhs*Onwards

In the clip, a black man is depicted next to a new VW Golf, being pushed around by an oversized white hand, which then flicks him into a building adorned with the sign "Petit Colon".

Petit Colon is a real cafe in Buenos Aires, Argentina, located near the Teatro Colon. In French the term translates into "small settler," which has colonial undertones.

(Also read: Volkswagen labor unions urge marketing revamp amid racist advert uproar)

Criticism of the advert went viral last month and the company apologised and pulled the clip, prompting VW's labour leaders to accuse Volkswagen's management of damaging the company.

"The clip is disgusting and inexcusable," Volkswagen works council member Bernd Osterloh said at the time.

Volkswagen itself admitted that the advert was racist and insulting. It said that agencies usually produce its advertising campaigns and it was investigating where the mistake happened and would make its findings public.

First Published Date: 06 Jun 2020, 08:29 AM IST
NEXT ARTICLE BEGINS

Help us with your basic details!

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city