Renault set for makeover as a leaner carmaker under CEO Luca De Meo

Renault, the French carmaker, which was struggling with waning sales even before the Covid-19 crisis, is already counting on cost cuts to reboot the business.Renault is expected to put the onus on electric vehicles, and is set to revive some of its now extinct hit models from the 1960s to 1990s.
By : Reuters
| Updated on: 14 Jan 2021, 09:33 AM
File image: Renault logo as seen on one of its factories. (REUTERS)
File image: Renault logo as seen on one of its factories. (REUTERS)
File image: Renault logo as seen on one of its factories. (REUTERS)
File image: Renault logo as seen on one of its factories.

French carmaker Renault's new Chief Executive Luca de Meo is set for his first major test on Thursday with a strategy reset aimed at lifting margins at the loss-making firm, and which is likely to focus on fewer, more profitable models.

The update for analysts and investors is the first glimpse of De Meo's full vision for Renault after taking the reins last July, in the middle of the coronavirus pandemic, following a stint running Volkswagen's Seat brand.

Similar Cars

Find More Cars
Hyundai Kona Electric (HT Auto photo)
Hyundai Kona Electric
cc | Electric | Automatic
₹23.79 - 23.98 Lakhs**Ex-showroom price
Renault Kwid (HT Auto photo)
Renault Kwid
799 cc | Petrol | Manual | 25 kmpl
₹4.07 - 5.51 Lakhs**Ex-showroom price
Nissan Magnite (HT Auto photo)
Nissan Magnite
18.75 kmpl | 999 cc | Manual | Petrol | 5 Person | FWD | 71 bhp | 96 Nm | 205 mm | 939 kg | 336 litres | 5 Gears | 1.0L B4D | No | 40 litres | Hrs | 750 Km | | No | Front & Rear | seconds | Kmph | 18 kmpl
₹4.99 - 10.05 Lakhs**Ex-showroom price
Renault Triber (HT Auto photo)
Renault Triber
999 cc | Petrol | Manual | 19 kmpl
₹5.12 - 7.98 Lakhs**Ex-showroom price
Renault Kiger (HT Auto photo)
Renault Kiger
999 cc | Petrol | Manual
₹5.45 - 10.09 Lakhs**Ex-showroom price
Renault City K-ze (HT Auto photo)
UPCOMING
Renault City K-ze
Electric | Automatic
₹6 - 10 Lakhs* *Expected Price

Four years after former boss-turned-fugitive Carlos Ghosn unveiled his bombastic view for Renault, based on expanding car volumes globally, De Meo has already signalled a change of tack.

(Also read | Renault CEO to reveal plan to dig French carmaker out of a rut)

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

The group is likely to exit some unprofitable countries or markets, and has yet to reveal the line-up of cars it wants to entice customers with over the next three to eight years.

The French carmaker, which was struggling with waning sales even before the Covid-19 crisis and has been trying to get a partnership with Japan's Nissan back on track, is already counting on cost cuts to reboot the business.

Renault is expected to put the onus on electric vehicles, sources close to the matter said - including at some of its brands like sportscar maker Alpine, and by reviving some of its now extinct hit models from the 1960s to 1990s.

First Published Date: 14 Jan 2021, 09:33 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city