Jaguar signs up for new era of Formula E

Tata-owned JLR announced in February an electrification strategy, called Reimagine, under which Jaguar would be a fully electric luxury brand from 2025.Jaguar confirmed its long-term future in the all-electric Formula E series on Thursday.
By : Reuters
| Updated on: 22 Jul 2021, 17:36 PM
Jaguar's next generation of e-cars will be lighter and more powerful.
Jaguar's next generation of e-cars will be lighter and more powerful.
Jaguar's next generation of e-cars will be lighter and more powerful.
Jaguar's next generation of e-cars will be lighter and more powerful.

Jaguar confirmed its long-term future in the all-electric Formula E series on Thursday, with the new Gen3 era set to start next year.

Jaguar's Sam Bird is leading the drivers' championship ahead of two home races in London this weekend -- the British marque's first race on home soil since leaving Formula One at the end of 2004.

(Also Read: Two rare Jaguar racing models crash during Goodwood hill climb event)

The next generation of cars will be lighter and more powerful, as well as showcasing fast-charging technology.

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Jaguar Land Rover chief executive Thierry Bollore said Formula E was "proving to be the perfect environment to design, collaborate, test and develop new sustainable technologies at pace".

"Jaguar Racing will not only play a role in the renaissance of Jaguar as a pure-electric luxury brand, but across the entire electrified Jaguar Land Rover ecosystem," he added in a statement.

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(Also Read: New Land Rover Discovery launched at 88.06 lakh, gets style updates and more)

Tata-owned JLR announced in February an electrification strategy, called Reimagine, under which Jaguar would be a fully electric luxury brand from 2025.

First Published Date: 22 Jul 2021, 17:36 PM IST
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