Holographic startup partners with Panasonic to provide better in-car experience

Panasonic and Envisics will jointly develop and commercialise a new generation of head-up displays for cars, trucks and SUVs.Panasonic Automotive Syst
...
Holographic display (Representational image)
Holographic display (Representational image)

Holographic startup Envisics founder and CEO Dr Jamieson Christmas has partnered with the Japanese multinational electronics company Panasonic to transform the in-car experience with its holographic technology.

According to Tech Crunch, The UK-based holographic technology startup said on Friday (local time) that it has reached an agreement with Panasonic Automotive Systems to jointly develop and commercialise a new generation of head-up displays for cars, trucks and SUVs.

Also check these Cars

Find more Cars
Mahindra Ekuv100 (HT Auto photo)
UPCOMING
BatteryCapacity Icon40 kWh Range Icon150 Km
₹ 8.25 - 10 Lakhs
Alert Me When Launched
Porsche 911 Gt3 (HT Auto photo)
Engine Icon3996.0 cc FuelType IconPetrol
₹ 2.50 Cr
Compare
View Offers
Mahindra S204 (HT Auto photo)
UPCOMING
₹ 12 Lakhs
Alert Me When Launched
Lexus Nx (HT Auto photo)
Engine Icon2494.0 cc FuelType IconMultiple
₹ 64.90 Lakhs
Compare
View Offers
Rolls-royce New Ghost (HT Auto photo)
UPCOMING
Engine Icon6750 cc FuelType IconPetrol
₹ 6.95 - 7.95 Cr
Alert Me When Launched
Mercedes-benz Amg E53 Cabriolet (HT Auto photo)
Engine Icon2999.0 cc FuelType IconPetrol
₹ 1.30 Cr
Compare

Panasonic Automotive Systems is a Tier 1 automotive supplier and a division of Panasonic Corporation of North America. The head-up displays are units integrated in the dash of a vehicle that project images onto the windshield to aid drivers with navigation and provide other alerts. The Panasonic HUDs, as they're often called, will use Envisics holographic technology.

The deal announced ahead of the virtual 2021 CES tech trade show, follows Envisics' $50 million Series B funding round and news that its tech will be integrated in the upcoming Cadillac Lyriq electric vehicle. The funding round, which brought Envisics a valuation of more than $250 million, included investments from Hyundai Mobis, GM Ventures, SAIC Ventures and Van Tuyl Companies.

Also Read : This British company plans to bring augmented reality to your car's windshield

The company is solely focused upon the automotive application of holography, Christmas said, adding that its first generation is already integrated in more than 150,000 Jaguar Land Rover vehicles, reported by Tech Crunch.

Christmas said this new agreement aims to combine Panasonic's expertise in optical design and its global reach as a Tier 1 supplier with Envisics' technology to bring holography into the mainstream. Mass production of vehicles using its technology is slated for 2023, according to the companies.

"It will be head-up displays with high resolution, wide color gamut and large images that can be overlaid upon reality. The technology can also project information at multiple distances simultaneously," explained Christmas.

Tech Crunch detailed in a report that it could even be used for night vision applications such as overlaying enhanced information upon a dark road to make it clear where the road is going and what obstacles might be out there.

"In the short term, it will be kind of relatively simple augmented reality applications like navigation, highlighting the lane you're supposed to be in and some safety applications. But as you look forward into things like autonomous driving it unlocks a whole realm of other opportunities like entertainment and video conferencing," Christmas added.

Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape.

First Published Date: 10 Jan 2021, 09:51 AM IST
NEXT ARTICLE BEGINS

Check Latest Offers

Please provide your details to get Personalized Offers

Choose city
+91 | Choose city
Choose city
Select a dealer

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.