Harley-Davidson India organises country's first virtual H.O.G. rally
Harley-Davidson India organised country's first-ever virtual Harley Owners Group (H.O.G.) Rally.
The Eastern H.O.G. Rally was earlier planned for March 2020, but was delayed due to the lockdown and ongoing coronavirus related complications.
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It was recently held virtually in a 60-minute live streaming shared over Facebook, Instagram, Twitter and YouTube.
The virtual rally was kick-started by Mr. Sajeev Rajasekharan followed by a quick view on the post-lockdown phase by Regional Directors and the host dealer Bengal Harley-Davidson. After that, the virtual rally featured performances by artists such as Ash Chandler, The Unplugged Project, and Rahul Ram from Indian Ocean.
Speaking on the initiative, Sajeev Rajasekharan, Managing Director, – Asia Emerging Markets and India, Harley-Davidson said, “Harley-Davidson has always thrived upon sharing experiential events with their riders. With these changing times, Harley-Davidson India is adapting to new ways to provide experiences to its riders and deliver upon the promise of a Harley lifestyle. This virtual rally is a testament of our commitment towards celebrating the H.O.G. community and keeping our riders at the forefront of everything we do."
(Also Read: Harley-Davidson US to fire 140 employees)
The Virtual H.O.G. Rally also witnessed the launch of new Low Rider S model. The bike has been priced at ₹14.69 lakh (ex-showroom, Delhi). It is available in two colours - Vivid Black and Barracuda Silver. It is powered by 1,868 CC Milwaukee-Eight 114 engine that's known to push out 92 PS at 5,020 rpm and 155 Nm. The engine comes paired to a six-speed transmission.
Earlier this year, the 8th India H.O.G. Rally was conducted in Goa in February that witnessed a participation of around 2500 riders joining the annual celebration in person.