General Motors to invest $71 million for new design, tech campus in California

General Motors' tech and design campus will include innovation lab, immersive technology capabilities, including augmented and virtual reality.The automaker's other recent innovative developments include its commercial van business , BrightDrop and the lunar rover concept.
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| Updated on: 13 Jul 2021, 08:00 PM
The new GM logo is seen on the facade of the General Motors headquarters in Detroit, Michigan, US. (REUTERS)
The new GM logo is seen on the facade of the General Motors headquarters in Detroit, Michigan, US. (REUTERS)

General Motors Co said on Tuesday it would invest $71 million to establish a new campus in Pasadena , California to expand its capacity in advanced technologies such as flying cars and lunar rover vehicles.

The campus will be used for GM's advanced design center operations which focus on developing concept and future mobility projects that fall outside the scope of existing production vehicle programs.

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General Motors said the campus will include an innovation lab and immersive technology capabilities , including augmented and virtual reality.

The new site is closer to technology centers on the West Coast and creates a recruiting opportunity with its proximity to leading universities and design schools , the automaker said.

(Also read | GM recalls over 4 lakh pickup trucks in US as airbags explode without warning)

GM presented in January a futuristic flying Cadillac - a self-driving vehicle which takes off and lands vertically and carries the passenger above the streets and through the air.

The automaker's other recent innovative developments include its commercial van business , BrightDrop , and the lunar rover concept developed with Lockheed Martin.

First Published Date: 13 Jul 2021, 08:00 PM IST
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