Fiat Ram gains on Chevrolet in war for pickup-truck profits

The Fiat Ram has been giving the Chevy Silverado a run for its money since it stepped into the luxury realm last year with a new truck featuring 12-inch touchscreens and hand-tooled leather interiors for its higher-grade trims.
By : Bloomberg
| Updated on: 02 Oct 2020, 13:34 PM
Fiat Ram (L) and Chevrolet Silverado
Fiat Ram (L) and Chevrolet Silverado
Fiat Ram (L) and Chevrolet Silverado
Fiat Ram (L) and Chevrolet Silverado

Fiat Chrysler Automobiles NV’s Ram pickup trounced General Motors Co.’s Chevrolet Silverado in third-quarter sales, tightening the race for the No. 2 spot in the lucrative full-size U.S. truck segment.

Ram deliveries slipped 3.4% to 156,157 pickups in the quarter, compared with a 5.4% drop to 145,525 at Chevy, the two trucks’ manufacturers said Thursday. The Silverado still leads Ram by about 7,500 units year-to-date. Ram outsold the Silverado in 2019, a first for its Italian-American automaker.

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(Also read: Fiat recalls 186,233 Ram pickups for mats that can interfere with gas pedal)

The Ram has been giving the Silverado a run for its money since it stepped into the luxury realm last year with a new truck featuring 12-inch touchscreens and hand-tooled leather interiors for its higher-grade trims. At the same time, GM struggled with a shortage of inventory after a 40-day strike closed all of its U.S. plants.

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Both automakers are grappling with inventory shortages this year after a two-month spring shutdown due to the pandemic.

Ford Motor Co., which has been the leader in pickup sales since the Jimmy Carter administration and last year sold nearly 900,000 F-Series trucks, is due to report sales on Friday.

First Published Date: 02 Oct 2020, 13:34 PM IST
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