Fiat Chrysler won't let electric pickups endanger Ram, CEO says

Fiat CEO Mike Manley has said that his company is not doing nothing -- it is watching the market and will go for electric pickups if they sell.
By : Bloomberg
| Updated on: 01 Aug 2020, 11:14 AM
New 2020 Ram Heavy Duty Limited Black Edition
New 2020 Ram Heavy Duty Limited Black Edition
New 2020 Ram Heavy Duty Limited Black Edition
New 2020 Ram Heavy Duty Limited Black Edition

Some interesting questions on electric vehicles have come up on Fiat Chrysler Automobiles NV’s earnings call. CEO Mike Manley was asked why FCA has been mum on plans for an EV pickup truck while Ford, GM and Rivian are coming to market with them. FCA has historically been very bearish on the appeal of EVs to Americans and has resisted investing in making them because it doesn’t believe it can make money on them.

Manley basically said FCA is not doing nothing -- they’re watching the market and they’ll do it if they sell.

(Also read: Lordstown unveils Endurance electric pickup truck in presence of Mike Pence)

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“Pickup is a key franchise for us and we’re not going to sit on the sidelines if there’s a danger that our position gets diluted," he said.

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First Published Date: 01 Aug 2020, 11:14 AM IST
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