EV sales in Latin America may only touch 5% by 2030: Toyota 

Toyota says the lack of government guidelines is part of the reason for the slow electric vehicle adoption.Toyota has sold more than 25,000 flex-hybrids in Latin America to date.
| Updated on: 21 Dec 2021, 12:32 PM
File photo used for representational purpose. (Bloomberg)
File photo used for representational purpose. (Bloomberg)

Toyota Motor Corp maybe splashing out around $35 billion globally on its battery-electric-car push but in Latin America, electric vehicles will only comprise about 5% of the region’s total market by 2030, the Japanese automaker’s president and chief executive officer for Latin America and the Caribbean said.

A lack of government guidelines is part of the reason for the slow EV adoption, Masahiro Inoue said, noting that while he has plans on his desk for 2030, authorities in Brazil, where Toyota sells most of its cars in the region, haven’t outlined a clear transport decarbonization road map.

Similar Cars

Find More Cars
Toyota Fortuner (HT Auto photo)
Toyota Fortuner
2694 cc | Petrol | Manual
₹ 29.98 Lakhs*Onwards
Toyota Glanza (HT Auto photo)
Toyota Glanza
1197 cc | Petrol | Manual
₹ 7.18 Lakhs*Onwards
Toyota Innova Crysta (HT Auto photo)
Toyota Innova Crysta
2694 cc | Petrol | Manual
₹ 16.26 Lakhs*Onwards
Toyota Yaris (HT Auto photo)
Toyota Yaris
1496 cc | Petrol | Manual
₹ 9.16 Lakhs*Onwards
Toyota Vellfire (HT Auto photo)
Toyota Vellfire
2494 cc | Hybrid (Electric + Petrol) | Automatic (CVT)
₹ 87 Lakhs*Onwards

It’s important Brazil takes the lead considering it’s ‘one of the rare countries that has a complete automobile industry,’ Inoue said in an interview with Bloomberg News. “In the southern hemisphere, only Brazil has this situation," he added. Neighboring nations could follow what Brazil decides, whether that’s embracing a hybrid, flex-hybrid or a purely electric strategy.

(Also read | EV push by Joe Biden may hit roadblock within even as Canada, Mexico up pressure)

Inoue sees around 6 million cars being sold in Latin America and the Caribbean, excluding Mexico, in 2030, with about half of those going to Brazil. While that represents growth of 40% compared to 2021 levels, just 5% of those cars are expected to be EVs. Around 10% may be plug-in hybrids while almost 40% will be so-called flexible-hybrid cars, or ones that have an electric engine combined with a combustion engine that can run with petrol or petrol blend.

The large chunk of flex-hybrids means Toyota should be able to start local production of some relevant parts, Inoue said. Currently Toyota imports the hybrid part of flex-hybrid cars sold in Brazil from Japan due to lack of scale.

Toyota has sold more than 25,000 flex-hybrids in Latin America to date, with the Corolla Cross sports-utility vehicle proving particularly popular since its March debut, he said. Uptake of that model has led Toyota to add a third shift using another 500 staff at its Sorocaba plant in Brazil.

(Also read | This country to build affordable EVs in a bid to shift towards electric mobility)

Toyota isn’t the only automaker with an eye on flex-hybrids in Latin America. Volkswagen AG said in September it plans to launch six similar models in Brazil within five years. Nissan Motor Co. is also working on ethanol-fuel-cell cars in the region.

Akio Toyoda, the Japanese automaker’s global president, said earlier this month that EVs can be divided into two categories depending on the energy they use: Carbon-reducing vehicles, which don’t use clean energy but which result in zero CO2 emissions, and carbon-neutral vehicles, which run on clean energy and achieve zero CO2 emissions.


First Published Date: 21 Dec 2021, 12:32 PM IST

Provide some basic details and Get Personalized offers for

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city