Tiago EV online bookings hit snag on Day 1, many complain of error messages

Tata Motors created quite a strong buzz when it officially launched Tiago EV or electric vehicle in the Indian market last month. While it may be the most-affordable electric hatchback in the country at present, it also comes quite loaded with features and boasts of a respectable range. But on the first day of bookings being opened - on Monday, many complained about the online reservation window being peppered with snags. The company later issued a statement pointing to a rush in people booking online.

Tata Motors opened reservation window for Tiago EV for a deposit amount of ₹21,000. Reservations can be made at dealerships but many of those who opted to take the online route complained about the official site crashing. The same was experienced by the author of this report as well.

A rush to make a reservation was expected considering the price points at which Tiago EV is offered at - starting at ₹8.49 lakh (ex-showroom). Add to this the fact that the prices are introductory and only for the first 10,000 bookings. But the possible rush online still didn't deter many potential buyers from trying their luck only for them to be timed out online.

Later in the day, Tata Motors pointed to a rush in customers making a booking for the issues that many faced online. “We are overwhelmed with the response to the Tiago.ev at our dealerships and on our website," said Shailesh Chandra, MD, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobilty. “With thousands of customers rushing to book online at the same time, the website slowed down for a bit and is restored. We regret the inconvenience to our customers. All customer enquiries and bookings related concerns are being suitably addressed."