Skoda focused on profitability over volumes, says CEO

  • Skoda is also working through a large backlog of orders that is keeping production at capacity.
Skoda is facing signs of a slowdown on consumer spending that could hit sales.
Skoda is facing signs of a slowdown on consumer spending that could hit sales.

Czech carmaker Skoda Auto, part of the Volkswagen group, is still aiming for sales of at least 1 million cars a year but is targeting profitability over higher volumes, its CEO was quoted as saying on Monday.

Global deliveries for Skoda, the Czech Republic's biggest exporter and a bellwether for the economy, dropped 12.6% year-on-year to 878,200 cars in 2021, with global supply snags for chips and other parts hitting output.

Also check these Cars

Find more Cars
Skoda Superb 2024 (HT Auto photo)
UPCOMING
Engine Icon1984 cc FuelType IconPetrol
₹ 28 - 35 Lakhs
View Details
Skoda Slavia (HT Auto photo)
Engine Icon1498 cc FuelType IconPetrol
₹ 10.69 - 20.76 Lakhs
Compare
View Offers
Skoda Kodiaq 2024 (HT Auto photo)
UPCOMING
Engine Icon1984 cc FuelType IconPetrol
₹ 45 - 55 Lakhs
View Details
Skoda Enyaq (HT Auto photo)
UPCOMING
BatteryCapacity Icon77 kwh Range Icon510 km
₹ 50 - 55 Lakhs
View Details
Hyundai Creta (HT Auto photo)
Engine Icon1497 cc FuelType IconMultiple
₹ 11 - 20.15 Lakhs
Compare
View Offers
Mahindra Thar (HT Auto photo)
Engine Icon2184 cc FuelType IconMultiple
₹ 11.25 - 17.20 Lakhs
Compare
View Offers

"Before it was speculated about whether Skoda should aim for 1.5 or 2 million cars sold a year. Our goal is and will be passing the 1 million mark, but in the current situation profitability is much more important than the volume itself," Skoda Chief Executive Klaus Zellmer told daily E15 in an interview, part of which was published on Monday.

Also Read : Skoda hikes price of Kushaq SUV again. Check new price list

Like other carmakers, Skoda is working through a large backlog of orders that is keeping production at capacity.

But it also is facing signs of a slowdown on consumer spending that could hit sales.

"Inflation, the energy crisis, and all the challenges that are surfacing will have a significant impact on consumers and businesses," he said, adding the first half of next year would still be tolerable due to backlogs.

"But the second half of the year will be much more demanding economically," he said.

E15 said Skoda was also preparing for scenarios where gas deliveries for industry would be limited or stopped, in which case the carmaker could cut six-day work weeks in half or concentrate gas consumption on parts of production that cannot manage without it, like the paint shop.

First Published Date: 07 Nov 2022, 15:08 PM IST
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.