Lexus expands digital presence with dome-shaped virtual experience centre

The Lexus virtual experience centre is an addition to the current network of Lexus' guest experience centres in New Delhi, Mumbai, Bangalore, Chandiga
...
Through the online mode, customers can enquire and place requests for a test drive and eventually also book a Lexus car.
Through the online mode, customers can enquire and place requests for a test drive and eventually also book a Lexus car.

Lexus India has launched a dome-shaped virtual guest experience centre to digitally connect with its customers across the country. Called the ‘Virtual Dome’, the experience centre will house an array of models such as Lexus NX, ES, LC and LS. It will provide the customers with a complete 3D-based experience including an in-depth understanding of each model, its interior, exterior and functionality.

Additionally, they can also enquire and place requests for a test drive and eventually also book a Lexus car through the online mode. “At Lexus India, we believe in curating immersive experiences for our guests. Incorporating ideas of passion and inspiration, we seek to expand our reach and facilities to every person who would like to know more about Lexus across the country," said Naveen Soni, President, Lexus India.

Also check these Cars

Find more Cars
Lexus Rx (HT Auto photo)
2487 cc Multiple Automatic
₹95.80 Lakhs - 1.18 Cr
Compare
View Offers
Lexus Ls (HT Auto photo)
3456.0 Multiple Automatic
₹ 1.91 - 2.22 Cr
Compare
View Offers
Land Rover Defender (HT Auto photo)
2996.0 cc Multiple Automatic
₹93.55 Lakhs - 2.30 Cr
Compare
View Offers
Volvo Xc90 (HT Auto photo)
1969.0 cc Multiple Both
₹ 88.90 - 96.65 Lakhs
Compare
View Offers
Bmw X8 (HT Auto photo)
UPCOMING
4400 cc Petrol Automatic
₹ 1 - 1.20 Cr
View Details
Bmw X5 (HT Auto photo)
2998 Multiple Automatic
₹93.90 Lakhs - 1.07 Cr
Compare
View Offers

Also Read : Lexus RX 500h is a Black Panther from Wakanda. And is on the prowl

The virtual experience centre is an addition to the current network of Lexus guest experience centres in New Delhi, Mumbai, Bangalore, Chandigarh, Hyderabad, Chennai, and the one upcoming at Kochi along with the Lexus brand spaces called “Meraki" in Gurgaon and the one upcoming in Coimbatore. The Virtual Dome will be hosted on the Lexus India website, making the Lexus models and brand offerings even more accessible to customers.

The virtual experience centre is a big step in Lexus' journey to magnify its immersive experience through not just physical presence but through diverse digital means.

The design of the Virtual Dome features contemporary, simple yet holistic elements. The architecture of the virtual guest experience centre denotes an interpretation of the dome, symbolic to Buddhist architecture. The entrance of the showroom takes the guests through a Tori gate which is a traditional Japanese element that is frequently seen at temple entrances across Japan.

First Published Date: 21 Dec 2022, 14:42 PM IST
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.