Jaguar plans to go all-electric from 2025, marking new CEO's turnaround plan

Jaguar Land Rover will invest about 2.5 billion pounds ($3.5 billion) a year into electrification and related technologies, the company has said.
By : Bloomberg
| Updated on: 15 Feb 2021, 04:11 PM
The Jaguar Land Rover logo is seen at a dealership, following the outbreak of the coronavirus disease, Milton Keynes, Britain (REUTERS)
The Jaguar Land Rover logo is seen at a dealership, following the outbreak of the coronavirus disease, Milton Keynes, Britain (REUTERS)
The Jaguar Land Rover logo is seen at a dealership, following the outbreak of the coronavirus disease, Milton Keynes, Britain (REUTERS)
The Jaguar Land Rover logo is seen at a dealership, following the outbreak of the coronavirus disease, Milton Keynes, Britain

Jaguar Land Rover plans to make its coveted Jaguar luxury-car brand all-electric from 2025 as Chief Executive Officer Thierry Bollore shifts the UK carmaker away from the internal combustion engine.

JLR, owned by India’s Tata Motors Ltd., will invest about 2.5 billion pounds ($3.5 billion) a year into electrification and related technologies, the company said Monday. It plans to introduce six fully-electric Land Rover variants in the next five years and aims to electrify all its models by the end of the decade, it said.

Similar Cars

Find More Cars
Hyundai Kona Electric (HT Auto photo)
Hyundai Kona Electric
cc | Electric | Automatic
₹23.79 - 23.98 Lakhs**Ex-showroom price
Land Rover Range Rover Evoque (HT Auto photo)
Land Rover Range Rover Evoque
1998 cc | Diesel | Automatic (Torque Converter) | 14.71 kmpl
₹64.12 - 66.6 Lakhs**Ex-showroom price
Land Rover Range Rover Velar (HT Auto photo)
Land Rover Range Rover Velar
1997 cc | Petrol | Automatic (Torque Converter) | 13.16 kmpl
₹79.87 - 80.71 Lakhs**Ex-showroom price
Land Rover Range Rover Sport (HT Auto photo)
Land Rover Range Rover Sport
1997 cc | Petrol | Automatic (Torque Converter) | 9.26 kmpl
₹91.27 - 2.19 Lakhs**Ex-showroom price
Land Rover Range Rover (HT Auto photo)
Land Rover Range Rover
2996 cc | Petrol | Automatic (Torque Converter) | 9.43 kmpl
₹2.11 - 4.38 Cr**Ex-showroom price
Jaguar Xe (HT Auto photo)
Jaguar Xe
1997 cc | Petrol | Automatic (Torque Converter) | 12.66 kmpl
₹46.64 - 48.5 Lakhs**Ex-showroom price

JLR aims to “reimagine the business, the two brands and the customer experience of tomorrow," Bollore said in a statement.

(Also read | Jaguar Land Rover owner names former Daimler executive CEO)

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

JLR is stepping up efforts to electrify its fleet after struggling to meet tougher emissions rules with its gas-guzzling SUVs. The company has set aside 35 million pounds to pay fines for failing to comply with Europe’s tougher carbon-dioxide rules last year.

JLR has introduced plug-in hybrid variants of models including the Range Rover Sport and new Defender, but its only fully electric vehicle is the I-Pace SUV, which it started selling in 2018.

First Published Date: 15 Feb 2021, 04:11 PM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city