Jaguar plans to go all-electric from 2025, marking new CEO's turnaround plan

Jaguar Land Rover plans to make its coveted Jaguar luxury-car brand all-electric from 2025 as Chief Executive Officer Thierry Bollore shifts the UK carmaker away from the internal combustion engine.

The Jaguar Land Rover logo is seen at a dealership, following the outbreak of the coronavirus disease, Milton Keynes, Britain (REUTERS)
The Jaguar Land Rover logo is seen at a dealership, following the outbreak of the coronavirus disease, Milton Keynes, Britain

JLR, owned by India’s Tata Motors Ltd., will invest about 2.5 billion pounds ($3.5 billion) a year into electrification and related technologies, the company said Monday. It plans to introduce six fully-electric Land Rover variants in the next five years and aims to electrify all its models by the end of the decade, it said.

JLR aims to “reimagine the business, the two brands and the customer experience of tomorrow," Bollore said in a statement.

Also Read : Jaguar Land Rover owner names former Daimler executive CEO

Also check these Vehicles

Find more Cars
Land Rover Range Rover (HT Auto photo)
₹ 2.11 - 4.38 Cr* *Ex-showroom price
Add to compare
Check latest offers
Land Rover Discovery (HT Auto photo)
₹88.06 Lakhs - 1.20 Cr* Ex-showroom price
Add to compare
Check latest offers
Land Rover Defender (HT Auto photo)
₹76.57 Lakhs - 1.12 Cr* Ex-showroom price
Add to compare
Check latest offers
Land Rover Range Rover Sport (HT Auto photo)
₹ 1.64 - 1.84 Cr* *Ex-showroom price
Add to compare
Check latest offers
Land Rover Range Rover Velar (HT Auto photo)
₹ 93 Lakhs***Ex-showroom price
Add to compare
Check latest offers
Land Rover Range Rover Evoque (HT Auto photo)
₹ 64.12 - 66.60 Lakhs* *Ex-showroom price
Add to compare
Check latest offers

JLR is stepping up efforts to electrify its fleet after struggling to meet tougher emissions rules with its gas-guzzling SUVs. The company has set aside 35 million pounds to pay fines for failing to comply with Europe’s tougher carbon-dioxide rules last year.

JLR has introduced plug-in hybrid variants of models including the Range Rover Sport and new Defender, but its only fully electric vehicle is the I-Pace SUV, which it started selling in 2018.

First Published Date: 15 Feb 2021, 16:11 PM IST
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
5% OFF
Godrej aer O – Hanging Car Air Freshener | Car Accessories | Cool Aqua (7.5g)
Rs. 94 Rs. 99
70% OFF
VENO Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable (2 in 1 Vacuum Cleaner)
Rs. 899 Rs. 2,999
65% OFF
Ambrane 38W Fast Car Charger with Dual Output, Quick Charge 3.0 and Power Delivery, Type-C & USB Port, Wide Compatibility for Smart Phones (RAAP C38 A, Black)
Rs. 349 Rs. 999
5% OFF
Godrej aer O – Hanging Car Air Freshener | Car Accessories | Musk After Smoke (7.5g)
Rs. 94 Rs. 99

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.