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The Aston Martin DBX SUV alone accounted for over half of the British luxury car manufacturer's sales in the first quarter this year.
The Aston Martin DBX SUV alone accounted for over half of the British luxury car manufacturer's sales in the first quarter this year.

Aston Martin DBX almost doubles British carmaker's sales, narrows losses

  • The Aston Martin DBX SUV alone accounted for over half of the British luxury car manufacturer's sales in the first quarter this year.

British luxury carmaker Aston Martin has reported a significant rise in sales in the first quarter this year after clocking 1,353 units during this period. The unexpected sales in the first three months has also helped Aston Martin's share go up by at least 4 per cent today.

The turnaround in fortune can be attributed to Aston Martin DBX, the first sport utility vehicle from the British manufacturer.

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The DBX SUV accounted for 55% of the vehicles sold to dealers in the first three months of the year. Overall, Aston Martin's sales in the first quarter has been more than double the number produced in first three months of 2020.

Aston Martin began rolling out its DBX SUVs from July 2020. The Aston Martin DBX is powered by a 4-litre, twin-turbo V8 engine sourced from Mercedes-AMG, that produces an output of 550 PS of power and 700 Nm of torque.

The company said that its revenue managed to beat average estimates by analysts, and has jumped by 153% to 244.4 million pounds (roughly converted to almost 250 crore).

"I am pleased with our performance in the first three months of the year, delivering results in-line with our expectations of good growth and progress on the path to improved profitability and cash generation. Dealer inventory for GT/Sport is now at our ideal levels, earlier than originally planned and supporting stronger pricing dynamics. We are encouraged by the growth in orders for both GT/Sport and DBX, providing good visibility," said Tobias Moers, Chief Executive Officer at Aston Martin Lagonda.

Aston Martin hopes to continue its first quarter performance through the year to end 2021 on a profitable note.

"My co-investors and I are very confident in the future success and potential for Aston Martin as we transform the company to be one of the greatest luxury car brands in the world," said Lawrence Stroll, Chairman at Aston Martin Lagonda.

The turnaround for Aston Martin has taken about three years after the company went public in 2018. It had faced huge losses until Canadian billionaire Lawrence Stroll took charge last year. He helped the carmaker out of a cash-crunch situation and joined hands with Mercedes-Benz to steer the iconic British carmaker out of the rough.


  • First Published Date : 06 May 2021, 04:44 PM IST