Jeep India cleans 1,500 kg plastic waste in Ladakh

Jeep India on Monday has announced that it took an initiative to reduce 1,500 kg of plastic waste from the Ladakh region of the Himalayas as part of its Mission One Earth CSR project that promotes responsible adventure. The iconic automaker has claimed that it brought together the Jeep consumers and the local community for this project.

The project was integrated into the automaker's annual customer driving experience Legendary Jeep Trails. The journey was from Shimla to Srinagar via Leh for over 2000 kms for this plastic reduction drive by twenty Jeep SUVs. Over three hundred people from the local Ladakh community participated in this initiative, claimed the automaker.

Talking about the initiative, Roland Bouchara, CEO and Managing Director, Stellantis India said, Mission One Earth gives a special purpose to Jeep's strategy to drive adventure. “For eight decades, Jeep has brought people together through driving adventures. Mission One Earth gives a special purpose to this adventure, which Jeep customers can enjoy responsibly," he said.

Nipun J Mahajan, Head of Jeep India said that Mission One Earth is another step towards achieving a larger goal of empowering its customers to enjoy JeepLife responsibly with the moto ‘Responsible Adventure’. "We will be giving scale to Mission One Earth over the coming months by sharing our objectives with Jeep network partners and Jeep customers across the country," he further added.

Jeep India also plans to spread the message of responsible adventure to other parts dealer networks and customer bases. However, the car maker is yet to reveal the details, where else such drives will be organised. The automaker announced that in the coming months, every Jeep dealership in India will have an element of Mission One Earth that will help spread the message.