Volkswagen implements new logo, brand design ahead of Taigun launch

Volkswagen said that with the latest revamp, it aims to make the VW dealerships more attractive.VW is gearing up for the launch of the Taigun SUV in India.Volkswagen also added that it will provide behavioural training to sharpen the brand's customer-oriented approach.
By : HT Auto Desk
| Updated on: 20 Jul 2021, 17:08 PM
VW is gearing up for the launch of the Taigun SUV in India. (Volkswagen India)
VW is gearing up for the launch of the Taigun SUV in India. (Volkswagen India)
VW is gearing up for the launch of the Taigun SUV in India. (Volkswagen India)
VW is gearing up for the launch of the Taigun SUV in India.

In a bid to gear up for some major launches (including Taigun SUV) later this year, Volkswagen Passenger Cars India, on Tuesday announced the implementation of its refreshed brand design and logo across its 150 Indian dealerships.

In a press note sent today, the company said that with the latest revamp, it aims to make the VW dealerships more 'attractive'. The German auto giant said that in phase I the changes have been already implemented in 30 dealership touchpoints and it aims to finish the remaining touchpoints in a phase-wise manner in the year 2021.

Similar Cars

Find More Cars
Volkswagen Taigun (HT Auto photo)
Volkswagen Taigun
999 cc | Petrol | Manual | 18.1 kmpl
₹10.49 - 17.5 Lakhs**Ex-showroom price
Skoda Kushaq (HT Auto photo)
Skoda Kushaq
999 cc | Petrol | Manual | 17.88 kmpl
₹10.5 - 17.6 Lakhs**Ex-showroom price
Honda All New City (HT Auto photo)
Honda All New City
1498 cc | Petrol | Manual | 17.8 kmpl
₹11 - 15.21 Lakhs**Ex-showroom price
Honda City (HT Auto photo)
Honda City
1497 cc | Petrol | Manual | 17.4 kmpl
₹11 - 11.26 Lakhs**Ex-showroom price
Mg Baojun 510 (HT Auto photo)
UPCOMING
Mg Baojun 510
1998 cc | Diesel Automatic
₹11 Lakhs *Expected Price

(Also Read: Volkswagen’s Traton eyes China push after $3.7 billion Navistar deal)

The latest revamp is part of the company's plan to rejig operations ahead of the major launches slated for the later part of 2021. One of the most significant launches from VW will be seen in the form of the Taigun SUV that will share the platform and technology with the recently launched Skoda Kushaq. It will be a direct rival to the likes of the Hyundai Creta, Skoda Kushaq, and Kia Seltos.

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

In addition to this, the German auto giant also announced that as part of the new campaign it will also provide 'behavioural training' to sharpen the brand's customer-oriented approach.

(Also Read: VW extends CEO’s contract until 2025, backing aggressive EV push)

Commenting on the announcement, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “The implementation of new brand design across our dealerships marks a new era for Volkswagen in India. By implementing the new brand design and logo, we aim to create a 360° customer experience, that is intriguing and contemporary across all channels and appeals to our customers."

First Published Date: 20 Jul 2021, 16:22 PM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city