Maruti Suzuki on Friday launched a subscription programme in collaboration with Myles Automotive Technologies as a pilot project in Hyderabad and Pune.
The programme offers solutions for those who are seeking to experience the benefits of owning a car without purchasing it.
Customers pay an all-inclusive monthly subscription charge starting ₹17,600 for Swift Lxi in Pune and ₹18,350 in Hyderabad (including taxes) with no down payment. Once the subscription tenure is over, the customer can also avail a buyback option.
Customers can choose to subscribe to new cars for a period of 12, 18, 24, 30, 36, 42 and 48 months.
(Also read: Lease a Fortuner: Toyota brings out leasing and subscription service in India)
Shashank Srivastava, Executive Director for Marketing and Sales at Maruti Suzuki India, said many customers want to shift from public transport and shared mobility solutions to personal cars in the changed business dynamics.
"They want mobility solutions that are easy on the pocket and do not involve long-term financial commitments. Maruti Suzuki Subscribe addresses these changing needs of customers. We are confident that our new offering will introduce many new customers to the brand."
(Also read: MG Motor ties up with Zoomcar to offer vehicle subscriptions)
Srivastava said it will also be embraced by the millennials who frequently look at upgrading to latest cars with flexible tenure options as low as 12 months.
The initiative comes with features such as zero-down payment, complete car maintenance, insurance, 24x7 roadside support and no re-sale risk. Myles will take care of vehicle maintenance, insurance coverage and roadside assistance through Maruti Suzuki's dealer channel.
This story has been published from a wire agency feed without modifications to the text.