Maruti Suzuki invests in AI startup with eye on enhancing digital sales journey

Maruti Suzuki has taken a 12.09 per cent stage in Sociograph Solutions Private Limited under its MAIL initiative. 
By : HT Auto Desk
| Updated on: 17 Jun 2022, 10:53 AM
File photo used for representational purpose.
File photo used for representational purpose.
File photo used for representational purpose.
File photo used for representational purpose.

Maruti Suzuki on Friday announced it has invested 2 crore in Sociograph Solutions Private Limited (SSPL), a startup working in the Artificial Intelligence (AI) arena, under its MAIL (Maruti Suzuki’s Mobility & Automobile Innovation Lab) initiative which seeks to support new businesses working towards improving mobility solutions. Maruti Suzuki now has a 12.09 per cent stake in SSPL and is looking at using its visual AI platform to enhance the digital sales experience of its customers.

At a time when automotive brands are rapidly looking to strengthen online presence and bank on cutting-edge technology to provide customers with a special buying and post-sales experience, Maruti is looking at both encouraging SSPL work and at making use of its visual AI platform called Dave.AI. As such, the investment from the Maruti Suzuki Innovation Fund could have symbiotic benefits. “Our investment in SSPL demonstrates our resolve towards improving business metrics using contemporary technology," said Hisashi Takeuchi, Managing Director and CEO at Maruti Suzuki. “The Maruti Suzuki Innovation Fund is set up with an aim to invest in early-stage startups which are part of Maruti Suzuki programs. Our intent is to encourage innovation and promote the entrepreneurial spirit of the startups."

Similar Cars

Find More Cars
Maruti Suzuki Alto (HT Auto photo)
Maruti Suzuki Alto
796 cc | Petrol | Manual | 22.05 kmpl
₹3.15 - 4.84 Lakhs**Ex-showroom price
Maruti Suzuki S-presso (HT Auto photo)
Maruti Suzuki S-presso
998 cc | Petrol | Manual | 21.4 kmpl
₹3.78 - 5.45 Lakhs**Ex-showroom price
Maruti Suzuki Eeco (HT Auto photo)
Maruti Suzuki Eeco
1196 cc | Petrol | Manual | 16.11 kmpl
₹4.3 - 5.61 Lakhs**Ex-showroom price
Maruti Suzuki Ignis (HT Auto photo)
Maruti Suzuki Ignis
1197 cc | Petrol | Manual | 20.89 kmpl
₹4.89 - 7.58 Lakhs**Ex-showroom price
Maruti Suzuki Wagon R (HT Auto photo)
Maruti Suzuki Wagon R
998 cc | Petrol | Manual | 21.79 kmpl
₹4.93 - 6.47 Lakhs**Ex-showroom price
Maruti Suzuki Celerio X (HT Auto photo)
Maruti Suzuki Celerio X
998 cc | Petrol | Manual | 21.63 kmpl
₹5.11 - 5.93 Lakhs**Ex-showroom price

Launched in 2019, MAIL seeks to identify and bring together startups with innovative and cutting-edge solutions. As such, SSPL is well-poised to benefit from the investment from Maruti and its association with the country's largest car maker. “We are fortunate to get associated with a market leader like Maruti Suzuki, at an early phase of our startup journey. This collaboration immensely helped us by not only validating our concepts, but also learn and imbibe the skills that are required to scale up our operations in a sustainable manner," said Sriram P.H, Co-founder and CEO of Dave.AI.

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on
First Published Date: 17 Jun 2022, 10:53 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city