Indian automakers expect better festive sales this year despite chip crisis

Maruti Suzuki is looking to spruce up supplies to dealers so that they can serve customers better during the peak of festive period in October. M
...
File photo used for representational purpose only (AFP)
File photo used for representational purpose only

Indian automakers such as Maruti Suzuki, Toyota Kirloskar Motor and Mahindra and Mahindra expect sales to be better this festive season as compared to last year even despite the lingering chip shortage. The auto companies have been struggling to sustain production schedules due to global shortage of semiconductor chips.

The festive season began with Onam and will culminate with Diwali celebrations in November. The automakers have witnessed robust demand for their products thanks to the festive sentiments with most companies reporting a positive sales growth in August as compared to last year.

They are now looking to spruce up supplies to dealers so that they can serve customers better during the peak of festive period in October. "At the moment demand looks ok. It is slightly better than last year. If we look at the bookings, enquiries, retails, these are robust," Maruti Suzuki India (MSI) Senior Executive Director, Shashank Srivastava told PTI. He also highlighted the supply constraints being faced by the company.

(Also read | Indian automakers report sales growth in August riding on festive sentiments)

Though the company will try to build sufficient inventory to cater to peak demand around Navaratri, it will also depend on the semiconductor supply situation. The company had recently announced that its September production will get affected due to supply constraints.

Mahindra noted that after the opening up of the markets post the second wave of Covid-19, there has been a rebound in overall demand for vehicles. These signs indicate a good festive season with strong demand compared to last year. “Utility vehicles (UVs) will continue to dominate the space of festive demand contributing to almost half of the PV segment. We are committed to enhancing the festive season offerings," Veejay Nakra, Automotive Division CEO at Mahindra told PTI.

Also check these Vehicles

Find more Cars
Maruti Suzuki Xl5 (HT Auto photo)
UPCOMING
998 cc Petrol Manual
₹ 5 Lakhs
View Details
Maruti Suzuki Baleno (HT Auto photo)
1197.0 cc Multiple Both
₹ 6.61 - 9.88 Lakhs
Compare
View Offers
Maruti Suzuki Dzire (HT Auto photo)
1197.0 cc Multiple Both
₹ 6.51 - 9.39 Lakhs
Compare
View Offers
Maruti Suzuki Xl6 (HT Auto photo)
1462.0 Petrol Both
₹ 9.85 - 11.87 Lakhs
Compare
View Offers
Maruti Suzuki Evx (HT Auto photo)
UPCOMING
60 kWh 160 Kmph 550 Km
₹ 20 - 25 Lakhs
View Details
Maruti Suzuki Ignis (HT Auto photo)
1197.0 Petrol Both
₹ 4.89 - 7.58 Lakhs
Compare
View Offers

Toyota Kirloskar Motor (TKM)'s Associate General Manager (AGM) - Sales and Strategic Marketing, V Wiseline Sigamani, said that demand has been gradually increasing. "We are making every effort to offer better services, digitalise our sales operations and reduce order to delivery lead time so they can get the vehicle at the right place and time, thereby enhancing customer delight," he told PTI.

(with inputs from PTI)

First Published Date: 05 Sep 2021, 11:58 AM IST
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.