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File photo of the Hyundai log. (REUTERS)
File photo of the Hyundai log. (REUTERS)

Hyundai launches industry-first transactional chat medium on WhatsApp

  • Customers can now get all updates related to their vehicles via WhatsApp.
  • Hyundai says this would help it to connect to its customers in an efficient and timely manner.

NEW DELHI : Hyundai has taken another small but significant step towards ensuring better outreach to existing customers by launching an industry-first transactional chat based medium - Hyundai on WhatsApp.

Looking at meeting requirements of people who actively make use of a seamless digital platform for their requirements, Hyundai said that the WhatsApp platform would add to the convenience, personalisation and promise of value to car owners in the post-sales stage. How this works is with Hyundai providing a communication platform to car owners which would give out updates during the entire vehicle service process, starting from online service booking to post service feedback.

Commenting on the start of this service, S. Punnaivanam, National Service Head, Hyundai Motor India, said that it is another way for the company to connect with its customers. "Hyundai is always at the forefront of introducing path breaking solutions for the customers," he said. "Hyundai on WhatsApp caters to the evolving needs of new age Indians."

Additionally, the Korean car maker also launched a 'Hyundai Care' mobile app. Customers can make use of the app to avail various facilities like booking a service, getting service updates, request test drives and receive periodic offers."

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