Ford brings out electric van, takes aim at Tesla dominance in EV space

Ford is looking at playing the EV game by also focusing on the potential that electric vans and trucks may have.Ford is gunning for the dominance curr
...
Ford is aiming for commercial-vehicle leadership in EVs.
Ford is aiming for commercial-vehicle leadership in EVs.

Ford Motor Co., playing catch-up to Tesla Inc. in electric cars, is rolling out a battery-powered cargo van to lay claim to a new segment of the commercial fleet market that its gas-powered vehicles dominate.

Chief Executive Officer Jim Farley on Thursday unveiled an electric version of its Transit model, the ubiquitous airport shuttle, delivery and service van that is the top seller of its kind in the U.S. and Europe. It will face off against Daimler AG’s Mercedes-Benz EQV battery-powered van sold in Europe and electric vans made by startups such Amazon.com Inc.-backed Rivian Automotive Inc., in which Ford also is an investor.

Also check these Vehicles

Find more Cars
Ford Mustang Mach E (HT Auto photo)
UPCOMING
₹ 70 Lakhs
View Details
Tesla Model S (HT Auto photo)
UPCOMING
BatteryCapacity Icon75 kWh Range Icon396 km
₹70 Lakhs - 1 Cr
View Details
Tesla Model 3 (HT Auto photo)
UPCOMING
BatteryCapacity Icon82kWh Range Icon 555 km
₹ 70 - 90 Lakhs
View Details
Kabira Mobility Km 5000 Ev (HT Auto photo)
UPCOMING
BatteryCapacity Icon11.6 kwh Range Icon344 km
₹ 3.15 Lakhs
View Details
Mg 4 Ev (HT Auto photo)
UPCOMING
BatteryCapacity Icon64kWh Range Icon350 km
₹ 30 - 32 Lakhs
View Details
Tata Sierra Ev (HT Auto photo)
UPCOMING
BatteryCapacity Icon69 kWh Range Icon420 Km
₹ 25 - 30 Lakhs
View Details

(Related read - 'Tesla is not a Mustang': Ford hypes Mach-E as a game changer)

Ford is aiming for commercial-vehicle leadership in EVs with the combination of the E-Transit coming late next year and a battery-powered F-150 pickup debuting in 2022. Farley, the former Toyota Motor Corp. executive who became CEO last month, sees a vast profit opportunity in boosting sales of mundane models that haul people, packages and payloads. The company said it expects industrywide electric-van sales to reach 1.1 million units globally by the end of the decade.

“We think there will be a boom in electric over many locations because we see so much inbound demand and interest in buying," Ted Cannis, general manager of Ford’s North American commercial business, said in an interview. “Growth is definitely in the plan."

With regulators worldwide mandating zero-emission vehicles -- especially in polluted urban centers -- Ford sees big potential for electrified versions of its trucks and vans. Ford also views the election of Joe Biden -- who has pledged to expand a nationwide network of charging stations -- as another possible boost for plug-in vehicles.

“We are looking forward to working with President-elect Biden and his transition team," Kumar Galhotra, Ford’s president of the Americas and international markets, said in an interview with Bloomberg Televison. “I expect there will be more emphasis on electrification."

Driverless delivery also is viewed as a logical first use of EV technology. Ford last year formed an alliance with Volkswagen AG to develop commercial, electric and self-driving vehicles, though the E-Transit isn’t part of that deal.

With a driving range of about 126 miles and a price starting around $45,000 -- roughly $10,000 more than a gasoline version -- Ford is pitching fleet buyers on a lower “total cost of ownership" because fuel and maintenance costs are about 40% less than traditional vans, Cannis said. The E-Transit will come in eight variations, including three heights and three lengths, and the automaker will work with modification companies to customize vehicles for each buyer.

Ford also is offering an array of services to monitor and maintain the van, using data coming from built-in modems, which help maximize hours in service, Cannis said. It represents “a big new revenue stream that we didn’t have before."

More Expensive

Ford sees big potential for electrified versions of its trucks and vans.
Ford sees big potential for electrified versions of its trucks and vans.

This will help offset the cost of the electric drivetrain, which is more expensive than traditional internal-combustion engines because of the battery and electric motors, Galhotra said.

“That cost of the battery electric is higher," he said. “But we believe by offering a more holistic solution to our customers with these vehicles we can make a very substantial business case, especially in commercial."

Farley is trying to shift Ford’s focus from the single transaction of selling a car to providing continuous transportation services.

“Our growth as a company will come from not the four walls of the product," Farley said in an September interview. “It will come from services."

First Published Date: 13 Nov 2020, 08:08 AM IST
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.