Ford aiming to take lead in North American EV offensive

Ford aims to electrify its entire range of vehicles in Europe by 2026 and it could take a similar strategy for the North American market as well.
By : HT Auto Desk
| Updated on: 24 May 2021, 13:16 PM
Ford F-150 Lightning is just the tip of the iceberg of the automaker's EV offensive.
Ford F-150 Lightning is just the tip of the iceberg of the automaker's EV offensive.
Ford F-150 Lightning is just the tip of the iceberg of the automaker's EV offensive.
Ford F-150 Lightning is just the tip of the iceberg of the automaker's EV offensive.

Ford Motor Company has been making headlines for the last couple of days, thanks to its latest electric vehicle Ford F-150 Lightning, which is the BEV variant of the most popular vehicle in the US, the Ford F-Series pickup truck. Now, with the phenomenal response to the electric pickup truck, Ford aims to take the leading position in the EV offensive in the US market.

(Also Read: Should you buy a used electric vehicle? Top tips to clear doubts)

Earlier, in February 2021, Ford announced its plans to phase out the internal combustion engine vehicles from its European portfolio. This phasing out of the conventional fuel vehicles will commence from 2030. This strategy comes in line with the zero-emission mobility target set by several European countries.

Similar Cars

Find More Cars
Tata Tigor Ev (HT Auto photo)
Tata Tigor Ev
Electric | Automatic
₹11.99 - 13.14 Lakhs**Ex-showroom price
Tata Altroz Ev (HT Auto photo)
UPCOMING
Tata Altroz Ev
 
₹12 - 15 Lakhs* *Expected Price
Tata Nexon Ev (HT Auto photo)
Tata Nexon Ev
Electric | Automatic
₹13.99 - 16.85 Lakhs**Ex-showroom price
Mahindra Xuv400 Ev (HT Auto photo)
UPCOMING
Mahindra Xuv400 Ev
 
₹14 - 16 Lakhs* *Expected Price
Tata Nexon Ev Prime (HT Auto photo)
Tata  Nexon Ev Prime
30.2 kWh | Electric | Automatic | 312 Km
₹14.99 - 17.5 Lakhs**Ex-showroom price
Tata Nexon Ev Max (HT Auto photo)
Tata Nexon Ev Max
Electric | Automatic
₹17.74 - 19.24 Lakhs**Ex-showroom price

In Europe, Ford will electrify its entire range by 2026, as claimed by the automaker. Now, it seems, the automobile brand will follow the same path in the North American market as well, where it is a very stronghold.

FOLLOW US:Stay Updated with latest content - Subscribe us on
FOLLOW US:Stay Updated with latest content - Subscribe us on

Ford is yet to announce any deadline or timeline for the rollout of electric vehicles in the North American market, but the signal coming from the brand is strong.

It can be easily said that the Ford F-150 Lightning is just the tip of the iceberg of the automaker's EV offensive. However, F-150 Lightning is not the only pure electric vehicle introduced by the automaker. Earlier, it also introduced the all-electric coupe SUV Mustang Mach-E, which is the all-electric high-performance variant of the iconic Ford Mustang.

Ford is also working on E-Transit, an all-electric variant of the Ford Transit van. Besides introducing electric vehicles, Ford is also working on developing the EV charging infrastructure network across the US, as a strong charging network is required for the proper development of electric mobility.

First Published Date: 24 May 2021, 13:15 PM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city