Best out of waste: Hyundai launches fashion collection from upcycled auto scraps

Bracelets from seatbelts and car glass, work vest from re-purposed airbag materials and more, Hyundai teams up with artists to put fashion in fast lan
Hyundai's sustainable fashion collection
Hyundai's sustainable fashion collection

Hyundai Motor has announced the launch of its sustainable fashion collection - Re:Style 2020 - created by upcycling discarded automotive waste materials from manufacturing and scrapping processes.

The company says it has taken a creative approach to sustainable fashion by converting auto waste into marketable products in collaboration with artists - Alighieri, E.L.V. DENIM, Public School, pushBUTTON, Richard Quinn and Rosie Assoulin.

Also check these Vehicles

Find more Cars
Hyundai I20 (HT Auto photo)
Engine Icon1197 cc FuelType IconPetrol
₹ 7.04 - 11.21 Lakhs
View Offers
Hyundai Tucson 2024 (HT Auto photo)
Engine Icon1999 cc FuelType IconPetrol
₹ 30 Lakhs
Alert Me When Launched
Hyundai Exter (HT Auto photo)
Engine Icon1197 cc FuelType IconMultiple
₹ 6 - 10.15 Lakhs
View Offers
Hyundai Creta (HT Auto photo)
Engine Icon1497 cc FuelType IconMultiple
₹ 11 - 20.15 Lakhs
View Offers
Hyundai Nexo (HT Auto photo)
Engine Icon1499.0 cc FuelType IconPetrol
₹ 65 Lakhs
Alert Me When Launched
Hyundai Venue (HT Auto photo)
Engine Icon1493 cc FuelType IconMultiple
₹ 7.94 - 13.48 Lakhs
View Offers

The eco-friendly fashion collection features a variety of products such as jewelry, jumpsuits, working vests, bags and various other clothing. For example, Alighieri created a collection of necklaces, chokers and bracelets with repurposed car seatbelts, car glass and foam materials. A work vest with pockets has been made using airbag materials by pushBUTTON. The collection also includes a tote bag made of seatbelt webbings, carpet fabrics and foam, designed by Rosie Assoulin.

Also Read : India’s vehicle scrappage policy in final stages, launch soon: Nitin Gadkari

The idea behind Hyundai's 'Re:Style 2020' has been to make use of waste materials from auto scrapping process that ultimately end up in the landfills. Though materials such as iron and nonferrous metals are currently recycled as part of the scrapping process, some other materials such as leather, glass and airbags cannot be. It was these leftovers that were sent to the collaborative partners of the fashion collection.

The sales of the sustainable fashion products will begin on October 13 at London’s Selfridges pop-up store and Selfridges online store. Proceeds from the sales will go towards the British Fashion Council’s Institute of Positive Fashion.

Also Read : UK may give 6000 pounds under car scrappage scheme. Should India take a cue?

Hyundai says that by demonstrating that discarded resources can be reimagined into valuable products, the company aims to encourage other industries to see waste as a recreative opportunity. "(And) work collaboratively toward an environmentally accountable and economically efficient future," says Wonhong Cho, Executive Vice President and Global Chief Marketing Officer of Hyundai Motor Company.

First Published Date: 08 Oct 2020, 18:06 PM IST

Check Latest Offers

Please provide your details to get Personalized Offers

Choose city
+91 | Choose city
Choose city

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.