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Volvo Cars relaunches Polestar as separate electric car brand

Polestar, bought by Volvo in 2015, will produce own-brand vehicles while continuing to deliver high-performance upgrades to the Volvo range.

Geely-owned automaker Volvo Cars will make its Polestar Performance business a standalone brand within the group, focusing on electric cars, the company said on Wednesday.

Polestar, bought by Volvo in 2015, will produce own-brand vehicles while continuing to deliver high-performance upgrades to the Volvo range.

The new offering will be mainly electric vehicles, aimed at competing with Tesla and the Mercedes AMG division on battery supercars, Volvo said.

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"Polestar will be a credible competitor in the emerging global market for high-performance electrified cars," it said.

Major markets are likely to include China and the United States.

  • First Published Date : 23 Jun 2017, 06:22 PM IST