Mahindra's S Africa unit initiates project to support needy amid Covid-19 crisis

  • Staff of Mahindra South Africa, its dealer network and other partners are participating in road trips to communities in need, delivering food parcels and other essentials.

Photo courtesy: Mahindra and Mahindra
Photo courtesy: Mahindra and Mahindra
Get Launch Updates on
Notify me

Mahindra SA (MSA), the South Africa affiliate of the Indian automotive giant, has initiated a campaign to support needy communities in the country as unemployment, poverty and hunger increase exponentially due to the Covid-19 pandemic.

Staff of Mahindra South Africa (MSA), its dealer network and other partners are participating in road trips to communities in need, delivering food parcels and other essentials.

MSA provided funds to each participant, many of whom have added their own money to increase the assistance.

Also check these Vehicles

Find more Cars
Mahindra Ekuv100 (HT Auto photo)
UPCOMING
BatteryCapacity Icon40 kWh Range Icon150 Km
₹ 8.25 - 10 Lakhs
Alert Me When Launched
Mahindra Xuv700 (HT Auto photo)
Engine Icon2184 cc FuelType IconMultiple
₹ 13.99 - 26.04 Lakhs
Compare
View Offers
Mahindra Xuv900 (HT Auto photo)
UPCOMING
Engine Icon2498 cc FuelType IconDiesel
₹ 25 Lakhs
Alert Me When Launched
Mahindra Be 6 (HT Auto photo)
BatteryCapacity Icon59 kWh Range Icon556 km
₹ 18.90 Lakhs
Compare
View Offers
Mahindra Xuv500 2024 (HT Auto photo)
UPCOMING
Engine Icon2179 cc FuelType IconDiesel
₹ 12 Lakhs
Alert Me When Launched
Mahindra Bolero 2024 (HT Auto photo)
UPCOMING
Engine Icon1999 cc FuelType IconDiesel
₹ 10 Lakhs
Alert Me When Launched

Also Read : Covid-19: Mahindra Logistics launches free emergency cab services

“At Mahindra, we are always looking for opportunities to help our local communities. We conceptualised the idea of partnering with everyone in our sphere of influence for a #RiseForGood campaign, which was kick-started by our friend and the winner of the last Survivor series, Rob Bentele," said Rajesh Gupta, CEO of Mahindra South Africa.

“Rob started the momentum by using his own money, commandeering his friends and family - and his Mahindra XUV300 – to deliver as many food parcels as possible to needy households in his childhood community of rural KwaZulu-Natal province.

“Following this selfless action, we handed the baton to our staff and challenged them to do the same, and we encouraged dealers and other companies in our sphere of influence to help out," Gupta added.

Also Read : Lockdown: Mahindra Logistics to provide relief-fund to drivers

The #RiseForGood campaign is part of a wider initiative by Mahindra to spark positive energy among its staff, customers and the communities in which it operates as part of the philosophy of the mother brand in India that ‘doing good’ goes beyond philanthropy and corporate social responsibility.

“It is more than just random acts of kindness. ‘Doing good’ is a purpose, an attitude, and a way of life. A guide for conducting business and the company itself," Gupta said.

“We are very fortunate that our dealer network has adopted this philosophy and that they are also keen to #RiseForGood. Many of them have already started helping their customers and communities with donations, service support and even transport during the lockdown," Gupta said.

First Published Date: 13 Jul 2020, 15:43 PM IST
NEXT ARTICLE BEGINS

Check Latest Offers

Please provide your details to get Personalized Offers

Choose city
+91 | Choose city
Choose city
Select a dealer

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.