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Tata Motors launches Hexa at 12L; creates new SUV segment

Mayanj Pareek, president of passenger vehicles unit of Tata Motors (Left) with Vivek Srivatsa head-marketing passenger vehicles business units of Tata Motors launch Tata Hexa, in New Delhi, India. (Sanjeev Verma/HT PHOTO)
1/11Mayanj Pareek, president of passenger vehicles unit of Tata Motors (Left) with Vivek Srivatsa head-marketing passenger vehicles business units of Tata Motors launch Tata Hexa, in New Delhi, India. (Sanjeev Verma/HT PHOTO)
Tata Motors has launched its much awaited crossover, the Hexa, in New Delhi. (Sanjeev Verma/HT PHOTO)
2/11Tata Motors has launched its much awaited crossover, the Hexa, in New Delhi. (Sanjeev Verma/HT PHOTO)
The new crossover comes with several comfort features like high-quality contoured leather seats (height adjustable for the driver), auto climate control, touchscreen infotainment system with Bluetooth, USB, AUX-IN and smartphone connectivity, 10 JBL speakers. (Sanjeev Verma/HT PHOTO)
3/11The new crossover comes with several comfort features like high-quality contoured leather seats (height adjustable for the driver), auto climate control, touchscreen infotainment system with Bluetooth, USB, AUX-IN and smartphone connectivity, 10 JBL speakers. (Sanjeev Verma/HT PHOTO)
The crossover is based on the Aria’s platform, however, the chassis has been reworked and is now lighter than its predecessor. (Sanjeev Verma/HT PHOTO)
4/11The crossover is based on the Aria’s platform, however, the chassis has been reworked and is now lighter than its predecessor. (Sanjeev Verma/HT PHOTO)
The Hexa has been designed by Tata’s three design studios in India, Italy and the UK, and borrows some design cues from Land Rover. (Sanjeev Verma/HT PHOTO)
5/11The Hexa has been designed by Tata’s three design studios in India, Italy and the UK, and borrows some design cues from Land Rover. (Sanjeev Verma/HT PHOTO)
The three-spoke steering wheel that is seen on latest Tata cars, makes an appearance here as well along with a host of features. There is also a terrain management system that helps the crossover traverse on different terrains with ease. (Sanjeev Verma/HT PHOTO)
6/11The three-spoke steering wheel that is seen on latest Tata cars, makes an appearance here as well along with a host of features. There is also a terrain management system that helps the crossover traverse on different terrains with ease. (Sanjeev Verma/HT PHOTO)
The sloping roof and chrome accent Hexa badge behind the C-pillar further add to its appearance. Furthermore, the rear gets large wrap-around LED tail-lamps, matte grey scuff plate and dual trapezoidal exhaust pipes. (Sanjeev Verma/HT PHOTO)
7/11The sloping roof and chrome accent Hexa badge behind the C-pillar further add to its appearance. Furthermore, the rear gets large wrap-around LED tail-lamps, matte grey scuff plate and dual trapezoidal exhaust pipes. (Sanjeev Verma/HT PHOTO)
The Hexa, mounted on 2.2 litre diesel engine, comes in six variants - three each in manual and automatic options and offers an ARAI-certified fuel efficiency of 14.4 kmpl. (Sanjeev Verma/HT PHOTO)
8/11The Hexa, mounted on 2.2 litre diesel engine, comes in six variants - three each in manual and automatic options and offers an ARAI-certified fuel efficiency of 14.4 kmpl. (Sanjeev Verma/HT PHOTO)
The Hexa is the fourth model and the first all new SUV under its revival plan tagged as HorizonNext strategy launched around five years ago. (Sanjeev Verma/HT PHOTO)
9/11The Hexa is the fourth model and the first all new SUV under its revival plan tagged as HorizonNext strategy launched around five years ago. (Sanjeev Verma/HT PHOTO)
Based on Tata Motors’ ‘Impact Design’ philosophy which uses elements created across Tata Motors Design studios in Britain, Italy and India, the Hexa is the second model from this platform after the highly successful compact car Tiago launched last April. (Sanjeev Verma/HT PHOTO)
10/11Based on Tata Motors’ ‘Impact Design’ philosophy which uses elements created across Tata Motors Design studios in Britain, Italy and India, the Hexa is the second model from this platform after the highly successful compact car Tiago launched last April. (Sanjeev Verma/HT PHOTO)
Explaining the rationale behind positioning the Hexa as a lifestyle SUV, Mayank Pareek, Tata Motors President for passenger cars business unit, told PTI, “We want to break the clutter. There are so many vehicles in the market that claim to be SUUVs/UVs. With the Hexa we want to give both the feel of an SUV and the comfort and style of a sedan.” (Sanjeev Verma/HT PHOTO)
11/11Explaining the rationale behind positioning the Hexa as a lifestyle SUV, Mayank Pareek, Tata Motors President for passenger cars business unit, told PTI, “We want to break the clutter. There are so many vehicles in the market that claim to be SUUVs/UVs. With the Hexa we want to give both the feel of an SUV and the comfort and style of a sedan.” (Sanjeev Verma/HT PHOTO)
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