Mercedes A-Class India review, test drive and video1 min read . Updated: 30 May 2013, 04:35 PM IST With the race for the top spot among luxury carmakers heating up, Mercedes-Benz is switching strategy in India. Much like rivals Audi and BMW, the company is lowering the price point at which you can own a three-pointed star. To this end, it is about to launch its most affordable model
Mercedes has launched its second model off the MFA platform, the A-class. But can a hatchback be good enough to wear the three-pointed star?
With the race for the top spot among luxury carmakers heating up, Mercedes-Benz is switching strategy in India.
Much like rivals Audi and BMW, the company is lowering the price point at which you can own a three-pointed star. To this end, it is about to launch its most affordable model, the A-class, at an estimated price of ₹ 20-23 lakh. And most significantly, the driver-focussed A 180 marks a change in Merc's traditional approach - targeting the self-driven rather than the chauffeur-driven luxury car buyer.
What's more, the company will have the first-mover advantage in this segment, as rival BMW's luxury hatchback, the 1-series, is expected here only later this year. The biggest hurdle in Mercedes' path, however, is that Indians generally associate luxury cars with saloons, and more recently, SUVs. So the A-class's success here hinges on more car buyers starting to accept premium hatchbacks as luxury offerings.
Price Range (in lakhs)*
Ex-showroom price ₹ 20-23 lakh (est-ex-showroom, Delhi)
Installation Front, transverse
Type 4cyls, 1595cc direct-injection turbo-petrol
Power 122bhp at 5000rpm
Torque 20.39kgm at 1250-4000rpm
Power to weight 88.72bhp per tonne
Type Front-wheel drive
Gearbox 7-speed dual-clutch, automatic
Wheel base 2699mm
Chassis & Body
Construction Five-door, monocoque, hatchback
Spare Space Saver
Front Independent, MacPherson struts, coil springs
Rear Independent, coil springs
Type Rack and Pinion
Type of power assist Electric
Front Ventilated discs
0-60 4.30 sec
Tank size 50-litres