Mahindra reveals new logo for its SUVs, upcoming XUV700 to sport it first

Mahindra and Mahindra Limited on Monday unveiled its new logo for all of its SUVs in its India product portfolio. The upcoming Mahindra XUV700 will be the first SUV from the car maker to sport the new visual identity.

This new logo will adorn all the upcoming SUVs from the Mahindra brand in India.
This new logo will adorn all the upcoming SUVs from the Mahindra brand in India.

Also Read : Mahindra teases new LED headlight and taillights for XUV700

Looking at creating a new visual trait for its SUVs in the country, the fresh logo seeks to underline the brand statement 'Explore the Impossible'. The car maker states that the logo reflects the ambition and ability to take new challenges head on. Apart from adorning the SUVs, it will also be seen across 1,300 sales and service touchpoints in 823 cities in the contry by 2022. "It’s not only a new logo but a representation of the rejuvenated spirit at Mahindra," said Veejay Nakra, CEO, Automotive Division, M&M Ltd. "What better platform than the new XUV700 to showcase it to the world. The visual overhaul of our identity will be carried in a phased manner across our SUV nameplates, and across virtual and physical touch-points where our customers interact with us."

Also watch:

Also check these Vehicles

Find more Cars
Mahindra Xuv700 (HT Auto photo)
₹12.49 - 22.99 Lakhs***Ex-showroom price
Add to compare
Check latest offers
Mahindra Xuv300 Turbo Sport (HT Auto photo)
₹10.35 - 12.9 Lakhs***Ex-showroom price
Add to compare
Check latest offers
Mahindra Ekuv100 (HT Auto photo)
UPCOMING
₹8.25 - 10 Lakhs* *Expected Price
View Details
Mahindra Be.05 (HT Auto photo)
UPCOMING
₹12 - 16 Lakhs* *Expected Price
View Details
Mahindra S204 (HT Auto photo)
UPCOMING
₹12 Lakhs *Expected Price
View Details
Mahindra Marazzo (HT Auto photo)
₹12.3 - 14.57 Lakhs***Ex-showroom price
Add to compare
Check latest offers

All eyes now would be on the upcoming XUV700 which is in the final leg before launch. The XUV700 will get a solid design element on the outside and Mahindra has been dropping pointers to the plethora of new-age features that the SUV will have on offer. While the new logo will be seen on the vehicle, it also signals a move towards a body type that is rugged yet sophisticated. "The idea behind visual identity change is to express that liberating feeling, that you can go where you want, when you want – in complete style, control and security, taking your world with you," said Pratap Bose, EVP and Chief Design Officer at M&M Ltd

First Published Date: 09 Aug 2021, 11:52 AM IST
Recommended for you
View all
NEXT ARTICLE BEGINS
Shopping Bag Shop Now
55% OFF
SOFTSPUN Microfiber Cloth - 4 pcs - 40x40 cms - 340 GSM Grey- Thick Lint & Streak-Free Multipurpose Cloths - Automotive Microfibre Towels for Car Bike Cleaning Polishing Washing & Detailing…
Rs. 269 Rs. 604
19% OFF
Involve Your Senses One Musk Organic Car Perfume, Involve Your Senses Strong Fiber Air Freshener to Freshen'up Your Car - IONE01-40 g,Car Accessories interior car perfumes and fresheners
Rs. 324 Rs. 399
73% OFF
pTron Bullet Pro 36W PD Quick Charger, 3 Port Fast Car Charger Adapter - Compatible with All Smartphones & Tablets (Black)
Rs. 349 Rs. 1,299
9% OFF
ShineXPro Microfiber Car Cleaning Cloth - OG Soft 500 GSM Extra Large (35x75 CM) Microfiber Cloth for Car and Bike - Suede Edging for Scratchless Drying and Detailing (Pack of 2)
Rs. 498 Rs. 549

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city