Kia's mobility solutions for India may be customized differently

One uniform solution in mobility for every market is not how Kia plans on catering to its customers across the globe and instead, is betting on customized offerings to better cater to the varying needs. As such, the Korean car maker recently announced that mobility solutions in different markets would be different, based on the needs and aspirations of customers in each region.

Kia is gearing up to drive in Sonet in India.
Kia is gearing up to drive in Sonet in India.

Kia only made its debut in India in August of 2019 but has managed to emerge as a power player courtesy Seltos SUV and Carnival MPV. It is now gearing up to drive in Sonet sub-compact SUV, a car that is primarily targeted towards India. And while the company assures that the quality of the Sonet in India would be the same as anywhere else it may be offered, upcoming mobility solutions offered by the car maker in all its products would be customized as per markets. “Kia is striving to provide customized products and differentiated mobility services based on its long history in automotive manufacturing," said President and CEO Ho Sung Song. "Kia will further enhance its collaboration with global partners to offer regionally customized mobility services as it implements its ‘Plan S’ strategy."

'Plan S' strategy is Kia's move to diversify mobility services in strategic regions around the globe.

Kia has already partnered with Ola and Revv in India and with Grab - Southeast Asia’s largest ride-hailing company - to offer customized solutions in emerging markets which may be different from those in North America, Europe or even home base of South Korea. "These partnerships will enable Kia to better understand the mobility needs of its customers in the development of future vehicles," a statement of the company informs.

First Published Date: 17 Aug 2020, 11:11 AM IST
Shopping Bag Shop Now
5% OFF
Godrej aer O – Hanging Car Air Freshener | Car Accessories | Cool Aqua (7.5g)
Rs. 94 Rs. 99
70% OFF
VENO Portable High Power 2 in 1 Car Vacuum Cleaner | USB Rechargeable Wireless Handheld Car Vacuum Cleaner Traveling, Camping Reusable and Sustainable (2 in 1 Vacuum Cleaner)
Rs. 899 Rs. 2,999
4% OFF
Godrej aer O – Hanging Car Air Freshener | Car Accessories | Musk After Smoke (7.5g)
Rs. 95 Rs. 99
SHAYONAM Dent Removal Kit - Powerful Car Dent Repair Kit - Suction Cup Dent Puller Handle Lifter and Dent Repair Puller for Car Body Dent, Glass, Tiles and Mirror (Plastic)
Rs. 349

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking "View Offers" you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.