Cadillac cancels debut of electric vehicle in a blow for GM’s Mary Barra

  • The electric vehicle named Lyriq will be key to Cadillac’s efforts to restore the struggling brand’s prestige and battle Tesla for luxury buyers.
File photo (Bloomberg)
File photo

The arrival of the all-electric future that General Motors Co.’s Mary Barra touted last week will have to wait because of the new coronavirus.

The automaker on Monday called off the early-April unveiling of the Cadillac Lyriq crossover, the first of several battery-powered models Barra has said will debut in the next few years. Worse yet, the boost GM shares got when she made the case the company can compete with Tesla Inc. was short-lived. The stock was hit hard by the virus-related market rout, falling the most since the carmaker’s November 2010 initial public offering.

Also check these Vehicles

Find more Cars
Force Motors Gurkha (HT Auto photo)
Engine Icon2596.0 cc FuelType IconDiesel
₹ 13.59 Lakhs
Compare
View Offers
Mean Metal Motors Azani (HT Auto photo)
UPCOMING
BatteryCapacity Icon120 Kwh Range Icon700 km
₹ 88 - 90 Lakhs
Alert Me When Launched
Force Motors Gurkha 5 Door (HT Auto photo)
UPCOMING
Engine Icon2596 cc FuelType IconDiesel
₹ 16 Lakhs
Alert Me When Launched
Hyundai Kona Electric 2024 (HT Auto photo)
UPCOMING
BatteryCapacity Icon64.8 kWh Range Icon418 Km
₹ 25 Lakhs
Alert Me When Launched
Hyundai Kona Electric (HT Auto photo)
BatteryCapacity Icon39.2 kWh Range Icon452 km
₹ 23.79 - 23.98 Lakhs
Compare
View Offers
Velev Motors Vio (HT Auto photo)
Range Icon70 km/charge
₹52,000
Compare

Cadillac is reevaluating plans for rolling out the Lyriq now that it won’t be introduced at the canceled April 2 event in Los Angeles, according to a spokesman. The vehicle is the first GM will build using the new battery and electric-drive system the automaker showed off to investors and media last week. The battery packs and modular architecture GM is calling Ultium will serve as the base of models ranging from small Chevrolet compact cars to big Hummer trucks and sport utility vehicles. The Lyriq will be key to Cadillac’s efforts to restore the struggling brand’s prestige and battle Tesla for luxury buyers.

The Covid-19 virus also is affecting GM’s day-to-day operations. The automaker is instructing employees to have meetings with suppliers and vendors over video calls instead of in-person meetings, according to Jim Cain, a spokesman. The company is trying to limit travel and contact with people outside the Detroit-based company to protect workers, he said.

GM shares fell 14% to close at $24.69, the lowest since December 2012.

First Published Date: 11 Mar 2020, 15:21 PM IST
NEXT ARTICLE BEGINS

Check Latest Offers

Please provide your details to get Personalized Offers

Choose city
+91 | Choose city
Choose city
Select a dealer

Want to get the best price for your existing car?

Powered by: Spinny Logo
By clicking "View Offers" you Agree to our Terms and Privacy Policy
Dear Name

Please verify your mobile number.

+91 | Choose city
Couldn't verify the OTP.
It's either expired or it's incorrect.