Tata Motors launches ‘styleback’ Tigor: Check out prices and features

Tata Motors launched its Tiago-based fastback Tigor at ₹4.70 lakh petrol and ₹5.60 lakh diesel (Ex-showroom Delhi).

Tigor has been launched in four variants:

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The compact sedan is the freshest entrant in the league of MS Swift DZire, Hyundai Xcent, Honda Amaze, Ford Figo Aspire and Volkswagen Ameo.

Tata's aggressive pricing may give the competitors a run for their money since their pricing starts at ₹5.3 lakh.

Tigor has been built on the same XO platform as the Tiago and even carries the same engines -- 1.05-litre Revotorq diesel and a 1.2-litre Revotron petrol. Tigor is 50kg heavier than the hatchback, however the power and torque outputs are nearly remain the same as the hatch.

After Tiago and Hexa, Tigor is third model from the Tata Motors with the Impact Design philosophy. It looks just like the Tiago from the front, with those tightly wrapped-around headlamps joined by the honeycomb mesh with a sharp nose and bonnetline. The roof of the fastback flows down right till the edge of the bootlid, allowing great headroom and tall-seating for the backbenchers.

On the bootlid sit two petal-shaped tail lamps connected by a broad chrome slat.

So will Tigor emulate Tiago's success story?

Tiago's success was not instantaneous. It took close to five months for the Kite concept to become Zica and eventually be launched as Tiago at ₹3.20 lakh. That figure and hence the car created for Tata a buzz much needed since the 2008 launch of Nano. Over 50,000 units of Tiago have been sold in 11 months, not too great against the likes of Celerio and Kwid, which sell around twice the volumes.

Thanks to its looks, Tiago's sales were significant, unlike of its predecessor Bolt, which looked like an update of the Indica Vista. The design head at Tata Motors, Pratap Bose, had once said, "You can either win or lose a potential customer within the first 20 seconds of them seeing a car."

Booking for the Tigor had already begun at ₹5,000, and the company said they will deliver the car soon.

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