Kia launches Live Stream Showroom to help customers buy new cars online

The platform allows customers to discover design and features of Kia vehicles from comfort of their homes
By : HT Auto Desk
| Updated on: 08 Jul 2020, 11:12 AM
Live Stream Showroom offers customers a live video session with Kia dealers for a digital experience tailored to meet their individual needs.
Live Stream Showroom offers customers a live video session with Kia dealers for a digital experience tailored to meet their individual needs.
Live Stream Showroom offers customers a live video session with Kia dealers for a digital experience tailored to meet their individual needs.
Live Stream Showroom offers customers a live video session with Kia dealers for a digital experience tailored to meet their individual needs.

Kia Motors has announced the launch of ‘Live Stream Showroom’, a new online platform that offers customers access to personalised virtual viewings in select Kia dealerships. The new platform was introduced initially in Qatar, Saudi Arabia and Pakistan, and is being expanded throughout the Middle East and Africa in countries such as Kuwait, Bahrain and South Africa with the aim of a global implementation in the future.

In India, Kia Motors already offers a virtual showroom experience for its customers to choose their preferred cars from the comfort of their homes. The carmaker's sister concern Hyundai Motors too has its 'Click To Buy' digital platform to help customers buy a car by click of a button.

Live Stream Showroom offers customers a live video session with Kia dealers for a digital experience tailored to meet their individual needs. Customers will receive one-on-one consultation with live responses to questions, and explore the design and features of their chosen model and see demonstrations of new technology and functionality on demand.

Similar Cars

Find More Cars
Kia Sonet (HT Auto photo)
Kia Sonet
1197 cc | Petrol | Manual | 18.4 kmpl
₹6.79 - 13.55 Lakhs**Ex-showroom price
Kia Carens (HT Auto photo)
Kia Carens
1497 cc | Petrol | Manual | 16.5 kmpl
₹8.99 - 16.99 Lakhs**Ex-showroom price
Kia Seltos (HT Auto photo)
Kia Seltos
1497 cc | Petrol | Manual | 16.5 kmpl
₹9.95 - 18.1 Lakhs**Ex-showroom price
Force Motors Gurkha New (HT Auto photo)
Force Motors Gurkha New
2596 cc | Diesel | Manual
₹13.59 Lakhs**Ex-showroom price
Kia Carnival (HT Auto photo)
Kia Carnival
2199 cc | Diesel | Automatic (Torque Converter) | 13.9 kmpl
₹24.95 - 33.99 Lakhs**Ex-showroom price
Kia Ev6 (HT Auto photo)
Kia Ev6
Electric | Automatic
₹59.95 - 64.95 Lakh**Ex-showroom price

The new platform prioritises customer convenience and ensures a seamless digital experience that is same as a physical showroom visit. This commitment toward customer value-led innovations comes as the company establishes its leadership position in the future automotive industry under its 'Plan S' strategy.

(Also read: Hyundai's online sales channel gains traction but how many are buying?)

“Live Stream Showroom demonstrates our continued commitment to tailor the car-buying journey to the demands of our customers with virtual viewings," said Artur Martins, Senior Vice President and Head of Global Customer Experience Division at Kia. “By launching this new platform, we aim to stay ahead of the curve in digital sales and marketing in this time of transition."

Recent consumer demand shows strong indication that customers are looking to take more of the car-buying journey online. Recent data collected by Kia shows that 83 percent of consumers prefer to carry out product research online before making a purchase, while 47 percent of consumers expressed interest in using online platforms for future purchases.

First Published Date: 08 Jul 2020, 11:12 AM IST
Recommended For You
View All
NEXT ARTICLE BEGINS

Please provide your details to get Personalized Offers on

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city