Eicher Polaris rolls out rural MUV Multix at Rs. 2.32 lakh

Eicher Polaris, the 50:50 joint venture (JV) between Eicher Motors and US-based Polaris Industries, on Thursday launched the Multix, a multiutility vehicle targeted at the rural buyer.

The vehicle, which has taken three years in making, will be available in two models priced at ₹ 2.32 lakh and ₹ 2.72 lakh (exshowroom Delhi) from August via 30 dedicated dealerships.

A unique feature in the Multix is the XPort, an extension of the transmission that can be yoked to a water pump or a power generator. Eicher Polaris will also sell a power unit as an accessory. The unit is capable of generating 3 KV of electricity for 12 hours on a full tank of diesel.

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Introducing the Multix, Siddhartha Lal, chief executive officer and managing director, Eicher Motors, said, "Most vehicles available today are western ones adapted for India. The Multix is developed ground-up for India, specifically with the rural Indian in focus."

"Multix addresses the needs of a section that is living with suboptimal options," said Radhesh Verma, CEO, Eicher Polaris.

The Multix has a 511cc diesel engine that can generate 10PS of power and 27Nm of torque and deliver a claimed mileage of 28.5 kpl. It conforms to Bharat 3 emission norms, and thus cannot be sold in metros. The closest competition to the Multix is the Tata Ace, which is metroready, but priced a full ₹ 1 lakh over Multix AX model.

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