Tata to sell Safari Storme merchandise online

With the growth of e-commerce and the digital platforms in general, carmakers are coming up with innovative new ways of connecting with their customer base.

Tata Motors has done it before by allowing customers to book their Nano online and selling Nano-inspired merchandise, and now it has once again collaborated with eBay India to launch an online brand store for the Tata Safari Storme. This allows customers across the country to purchase Safari Storme-branded merchandise on eBay India.