Tata eyes return to top 3 with new cars

Tata Motors is eyeing a return to the top 3 in the Indian passenger vehicle industry on the back of a slew of car launches in the coming years. Crippled by a dry product pipeline and the failure of its low-cost Nano, the company slid out of the top 5 as Honda, Mahindra and Toyota edged ahead.
By Sumant Banerji
| Updated on: 11 Dec 2014, 11:32 AM
Tata eyes return to top 3 with new cars
Tata eyes return to top 3 with new cars

Tata Motors is eyeing a return to the top 3 in the Indian passenger vehicle industry on the back of a slew of car launches in the coming years.

Crippled by a dry product pipeline and the failure of its low-cost Nano, the company slid out of the top 5 as Honda, Mahindra and Toyota edged ahead.

Similar Cars

Find More Cars
Honda All New City (HT Auto photo)
Honda All New City
1498 cc | Petrol | Manual
₹ 11 Lakhs*Onwards
Force Motors Gurkha New (HT Auto photo)
Force Motors Gurkha New
2596 cc | Diesel | Manual
₹ 13.59 Lakhs*Onwards
Skoda New-octavia (HT Auto photo)
Skoda New-octavia
1984 cc | Petrol | Automatic (Dual Clutch)
₹ 25.99 Lakhs*Onwards
Bmw 3 Series (HT Auto photo)
Bmw 3 Series
1998 cc | Petrol | Automatic (Torque Converter)
₹ 42.3 Lakhs*Onwards
Bmw 3 Series Gran Limousine (HT Auto photo)
Bmw 3 Series Gran Limousine
1998 cc | Petrol | Automatic (Torque Converter)
₹ 51.5 Lakhs*Onwards
Tata Tiago (HT Auto photo)
Tata Tiago
1199 cc | Petrol | Manual
₹ 4.7 Lakhs*Onwards

With at least two launches planned every year till the end of this decade, Mayank Pareek, president of passenger vehicles, Tata Motors said the target is to regain the original position behind Maruti and Hyundai. Tata's sales declined 37% in 2013-14 and has dropped 15% so far in 2014-15.

"I cannot say what went wrong earlier because I was not here," said Pareek who joined Tata in October after a two-decade stint at Maruti.

"The future looks bright and we have a robust pipeline. Tata was never strong in the petrol segment, which is growing due to the current fuel prices, but with the Revotron engine we are plugging that gap. I am not happy with our position today, but the aspiration is to be in the top 3."

Once a favourite with fleet operators, Tata's bread-and-butter cars—Indica and Indigo—suffered as the image conscious Indian consumer was reluctant to buy a vehicle that was perceived as a cab. Pareek said there would be rationalisation of existing products, but defended the stuttering Nano.

"We will look at rationalisation of existing products but I will not tell you which cars we will discontinue," he said. "We will position it (Nano) as a smart city car and not as a low-frills budget car. Consumer satisfaction with Nano's customers is the highest among all our cars and it gives us hope."

The company will launch a new hatchback Bolt early next year and is expected to follow it up with another hatchback and compact sedan. A compact SUV to take on Ford EcoSport and Renault Duster is slated for 2016.

First Published Date: 10 Dec 2014, 11:58 PM IST
TAGS:
NEXT ARTICLE BEGINS

Help us with your basic details!

Choose city
+91 | Choose city
Choose city
Choose city
By clicking VIEW OFFERS you Agree to our Terms and Privacy Policy

Dear Name

Please verify your mobile number.

+91 | Choose city