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At just shy of 10 meters in length and standing 3.65m tall, the Sin City Hustler is bigger than the average studio apartment.

But nothing about the world's first 'luxury' monster truck is on the small side. It has an 8.5-liter (521 cubic inch) big block Ford motor, generates in excess of 700hp, tips the scales at 6800kg and can carry 12 passengers in individual racing seats for full back support. However, the biggest number is its price tag: $1 million.

Created by Big Toyz Racing Motors (BTR), the Sin City Hustler marks a very significant milestone for the Willow Beach Arizona firm on its journey from being a fabricator and modifier to running a monster truck team to becoming a bespoke vehicle maker.

Based on a Ford Excursion, the monster truck was hand-built from the ground up on a race-specification tube chassis and custom suspension to ensure rigidity.

It will come set up to run in five-minute bursts, seven days a week and, because of how simple it is to replace parts -- the transmission can be swapped out in just 30 minutes, for instance -- it should be as reliable to run as a Japanese sedan.

Even so, the monster truck will come with a monster set of spare parts for ultimate peace of mind.

'We spared no expense when it came to building the Sin City Hustler,' said Brad Campbell, owner of Big Toyz Racing Motors. 'From its custom 521 cubic inch big block motor and hand built chassis, to its killer design with hundreds of one-off billet parts and show quality paint, this one-of-a-kind monster truck is nothing short of spectacular.'

Unfortunately, the Sin City Hustler is not road legal, but that's the point: it was built for going off road and overcoming any obstacle nature throws at it. Campbell envisions the vehicle as the perfect addition to a serious car collector's portfolio but there are clearly other possible commercial uses for it.

'While we are sad to see it leave, it's time to give someone else the opportunity to enjoy it. Whether you choose to take it to the dunes, impress your friends, market your company, or use it as a lucrative business, this truck will make a statement wherever you go,' said Jennifer Campbell, BTR co-owner.