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The luxury hatchback is the new flavour of the month. Mercedes-Benz, Volvo and BMW are all tripping over each other to grab a share of this new segment. The A-class was launched with much fanfare, the V40 Cross Country (essentially a hatchback with SUV pretensions) is Volvo's big bet and BMW too is hoping for good sales with the 1-series, which is due this September.