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Mahindra First Choice Wheels, Mahindra & Mahindra's multi-brand used car arm has announced a growth of 30 percent in online vehicle sales through its eDiig platform in Financial Year 2014 as compared to the last financial year. The eDiig platform (www.ediig .com) is an online B2B marketplace for buying and selling of automobiles. The company managed to sell 55,000 cars online in financial year 2014.