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US auto major Ford today launched a vehicle personalisation centre near its Chennai plant, its first such centre in the Asia Pacific region, as it looks to woo Indian customers.
The centre will offer a host of vehicle personalisation options to new buyers of the company's compact SUV EcoSport, Ford India said in a statement.
The facility spread over 35,000 square feet near Ford India's Chennai factory was inaugurated by Ford Asia Pacific Vice-President Customer Service Division John Cooper and Ford India President Nigel Harris.
Commenting on the opening of the centre, Cooper said: 'Adding to the overall brand ownership experience, we will provide customers peace of mind through premium quality customisation options that they can trust without compromising on safety, quality or vehicle warranties.'
To begin with, the Centre will offer three customisation options on the EcoSport, including spare wheel (cover) pack for all EcoSport variants and alloys pack that offers premium quality alloys and rear-spoiler for EcoSport's Ambiente.
Ford plans to expand the personalisation centre's offering offerings later this year, the company said.