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Daimler AG’s supervisory board will propose Bernd Pischetsrieder be elected chairman to help navigate the maker of Mercedes-Benz luxury cars through a seismic industry transformation.
The former chief executive officer of BMW AG and Volkswagen AG would replace Manfred Bischoff after the annual general meeting on March 31, Daimler said Thursday in a statement.
“Bernd Pischetsrieder is one of the most internationally recognized automotive experts," Bischoff said in the statement. “His expertise and wealth of experience are of outstanding importance for Daimler."
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The world’s best-selling luxury-car maker and truck producer embarked on a major overhaul under CEO Ola Kallenius last year. The CEO’s strategy is focused on reviving returns by focusing more on bigger cars such as the flagship S-Class sedan and cutting thousands of jobs. He’s also forged new cooperations with peers and technology firms and plans to boost the company’s software operations.