Publicis Media wins ₹600 cr Hero MotoCorp media mandate

Publicis Media said on Thursday that it has won the media mandate of Hero MotoCorp Ltd, India’s largest two-wheeler maker. The business is estimated to be around ₹600 crore.

Publicis Media will henceforth handle both strategy and media buying of Hero MotoCorp, across traditional and digital media platforms.

The incumbent agency on the account is GroupM.

Gurinder Singh Sandhu, head of marketing, Hero MotoCorp, said: “Publicis Media was selected after a very thorough and competitive pitch process with strong presentations from several agencies. We are excited about this new partnership and the potential of ‘Team HMC’ in helping us drive even stronger consumer connect and grow brand impact."

Publicis Media has created a bespoke platform, Team Hero MotoCorp, or Team HMC, which will be in charge of the account and harness talent from across the organization, both for mainline and new-age mediums.

Tanmay Mohanty, chief executive, Zenith India, and the executive of Team HMC, said: “We are excited to partner Hero MotoCorp in their marketing journey where data and tech will complement the strong strategy, planning, buying and content verticals to further strengthen the integrated marketing play. Team HMC will mobilize the most apt talent and capabilities from across Publicis Media, globally, for this partnership. We look forward to delivering strong business outcomes for them and unlocking new consumer connections across social, digital and traditional mediums."