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Meeting the expectations of car buyers while working to strict cost targets was the biggest challenge for Nissan's team of engineers in India and Japan, Vincent Cobee, global head of Datsun has revealed to Autocar India. While the Datsun Go's development programme focussed on frugal engineering and "getting things right the first time", Cobee also gave an insight on how Nissan optimised costs by focussing on the things that matter to Indian customers.