kadapa

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gooty

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bapatla

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chirala

gudur

guntakal

amalapuram

port blair

eluru

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anakapalle

kurnool

krishna

madanapalle

narasaropet

rajahumundry

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visakhapatnam

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west godavari

baksa

cachar

pithapuram

barpeta

nellore

east siang

darrang

machilipatnam

sattenapalle

dhemaji

prakasam

tiruvuru

kakinada

ongole

repalle

srikakulam

dhubri

mangalagiri

lohit

bongaigaon

ponnur

tirupati

lower dibang valley

bijoynagar

razole

naharlagun

bishwanath charali

peddepuram

tezu

west siang

chirang

palakollu

tuni

tanuku

nandyal

nuzvid

tenali

kandukur

tadpatri

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guwahati

golaghat

margherita

darbhanga

gopalganj

kaimur bhabua

muzaffurpur

nalanda

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patna

rohtas

sitamarhi

siwan

vaishali

baloda bazaar

bemetra

bilaspur

durg

goalpara

nalbari

sonitpur

tezpur

banka

bhagalpur

katihar

kishanganj

madhubani

munger

dhamtari

gariaband

Venturing into India in 1984, a joint partnership with Hero Cycles was going to be a boon for the Japanese company Honda Motorcycles (HMSI). With its vibrant catalogue, Honda, presently with 4 manufacturing units, has single-handedly transformed the two-wheeler segment in India.
 
Honda Activa and Dream Yuga segments actually crushed the competition with competitive pricing and aggressive marketing. Some popular products launched by Honda include Honda Shine, Honda Activa 125, Activa 6G, Honda CD, Honda CB Shine, Honda CB Unicorn 160, Honda CBR, and Honda Grazia.
 
The core strength that has attracted India wide dealership and customer trust is the quality of the product Honda offers. Durability, Engine efficiency, Body type and Ride quality influence the decision of the rider, for which Honda has a well-structured R&D segment.
 
After ending its 26 years old partnership with Heroin year 2011 with a row over exports, Honda has been able to pull in double-digit growth much because of its earlier investments in the R&D segment. Still, in terms of volume, Hero is the leader in the bike segment. In the 110 CC bike segment, the Deluxe and Splendor range of Hero remains unbeatable.
 
Honda, unlike Hero, is also focusing on the upper-middle class with its CBR range. It's also trying to compete with brands like Royal Enfield with the launch of Honda Hness CB350 (ex-showroom 1.95 lac) and Honda Hness CB350RS.
 
As the company caters to brand creation at a global level instead of being centric on Asian countries, the racing bikes often stand class apart. Honda's most expensive bike, Golfwing (1850 cc), along with CBR 1000RR-R (Fireblade), Honda Africa Twin, CBR 650R and CB500X, creates a different aura for the company.

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Venkat Sri Automotives, Gandhinagar

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