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Venturing into India in 1984, a joint partnership with Hero Cycles was going to be a boon for the Japanese company Honda Motorcycles (HMSI). With its vibrant catalogue, Honda, presently with 4 manufacturing units, has single-handedly transformed the two-wheeler segment in India.
 
Honda Activa and Dream Yuga segments actually crushed the competition with competitive pricing and aggressive marketing. Some popular products launched by Honda include Honda Shine, Honda Activa 125, Activa 6G, Honda CD, Honda CB Shine, Honda CB Unicorn 160, Honda CBR, and Honda Grazia.
 
The core strength that has attracted India wide dealership and customer trust is the quality of the product Honda offers. Durability, Engine efficiency, Body type and Ride quality influence the decision of the rider, for which Honda has a well-structured R&D segment.
 
After ending its 26 years old partnership with Heroin year 2011 with a row over exports, Honda has been able to pull in double-digit growth much because of its earlier investments in the R&D segment. Still, in terms of volume, Hero is the leader in the bike segment. In the 110 CC bike segment, the Deluxe and Splendor range of Hero remains unbeatable.
 
Honda, unlike Hero, is also focusing on the upper-middle class with its CBR range. It's also trying to compete with brands like Royal Enfield with the launch of Honda Hness CB350 (ex-showroom 1.95 lac) and Honda Hness CB350RS.
 
As the company caters to brand creation at a global level instead of being centric on Asian countries, the racing bikes often stand class apart. Honda's most expensive bike, Golfwing (1850 cc), along with CBR 1000RR-R (Fireblade), Honda Africa Twin, CBR 650R and CB500X, creates a different aura for the company.

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Maa Vindhvasini Mktg Co, Indira Nagar

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