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dhubri

kamrup

tinsukia

darbhanga

gaya

khagaria

muzaffurpur

nalanda

raipur

delhi

panjim

bharuch

himmatnagar

palanpur

bahadurgarh

panipat

yamunanagar

adoni

bhimavaram

jangareddygudem

kavali

rajahumundry

vijaywada

visakhapatnam

north lakhimpur

sibsagar

chhapra

purnea

supaul

durg

kondagaon

ahmedabad

anand

botad

dahod

porbandar

asandh

karnal

panchkula

rohtak

sirsa

kangra

solan

baramulla

chittoor

east godavari

guntur

golaghat

guwahati

east champaran

mohania

samastipur

siwan

janjgir-champa

bhuj

jamnagar

junagadh

kalol

mehsana

rajkot

surat

tapi

fatehabad

chamba

anantapur

madanapalle

narasaropet

srikakulam

bongaigaon

duliajan

goalpara

karimganj

sonitpur

araria

madhubani

patna

vaishali

jammu

kakinada

krishna

barpeta

silchar

sonapur

begusarai

gopalganj

jehanabad

munger

bilaspur

kawardha

korba

dhandhuka

jind

mandi

paonta sahib

eluru

machilipatnam

Venturing into India in 1984, a joint partnership with Hero Cycles was going to be a boon for the Japanese company Honda Motorcycles (HMSI). With its vibrant catalogue, Honda, presently with 4 manufacturing units, has single-handedly transformed the two-wheeler segment in India.
 
Honda Activa and Dream Yuga segments actually crushed the competition with competitive pricing and aggressive marketing. Some popular products launched by Honda include Honda Shine, Honda Activa 125, Activa 6G, Honda CD, Honda CB Shine, Honda CB Unicorn 160, Honda CBR, and Honda Grazia.
 
The core strength that has attracted India wide dealership and customer trust is the quality of the product Honda offers. Durability, Engine efficiency, Body type and Ride quality influence the decision of the rider, for which Honda has a well-structured R&D segment.
 
After ending its 26 years old partnership with Heroin year 2011 with a row over exports, Honda has been able to pull in double-digit growth much because of its earlier investments in the R&D segment. Still, in terms of volume, Hero is the leader in the bike segment. In the 110 CC bike segment, the Deluxe and Splendor range of Hero remains unbeatable.
 
Honda, unlike Hero, is also focusing on the upper-middle class with its CBR range. It's also trying to compete with brands like Royal Enfield with the launch of Honda Hness CB350 (ex-showroom 1.95 lac) and Honda Hness CB350RS.
 
As the company caters to brand creation at a global level instead of being centric on Asian countries, the racing bikes often stand class apart. Honda's most expensive bike, Golfwing (1850 cc), along with CBR 1000RR-R (Fireblade), Honda Africa Twin, CBR 650R and CB500X, creates a different aura for the company.

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Aanal Auto Agency, Ambika Nagar

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