BMW is taking its sustainability game a notch further
BMW aims to raise proportion of secondary material in vehicle production to 50 per cent
For this, the Bavarian automaker is joining hands with recycling industry and commodity processors and seeking innovative technology to improve the quality of secondary raw materials obtained from recycling end-of-life vehicles
Currently, the automaker uses 30 per cent of secondary materials in production of its models
In this circular economy plan, BMW is going to use raw materials obtained from recycling only if they satisfy the high standards of quality of the brand
BMW shares it is supplying 500 end-of-life vehicles for the purposes of this project
Models ranging from MINI to Rolls-Royce cars with combustion engines, plug-in hybrid systems and EVs are being used for this purpose
The company is going to incorporate digital technology and artificial intelligence to automate and speed up the recycling processes
The company shares that it is the only automaker to run its own recycling centre which has been in operation since 1994